Earlier this week, BizBash chatted with Baptiste Boulard, CEO of Swapcard, the virtual event platform being utilized for this year's SXSW Online 2021 event, which kicked off on Tuesday and takes place through Saturday. Boulard gave us a sneak preview of what to expect, from livestreamed sessions and virtual exhibitions to live Q&As, networking opportunities and more. (In case you missed it, play catch up here.)
Though the innovation and creativity surrounding this year's tech-savvy virtual event will surely be one for the books, the inspiring in-person activations SXSW has become known for will be missed. From brands like Uber, Lululemon, Bud Light and Bumble, to name a few, keep scrolling for 12 steal-worthy experiential marketing ideas spotted at SXSW over the years.