Brands across every industry utilize experiential marketing strategies to build a sense of trust and community with consumers. And while health care companies have typically relied on traditional forms of advertising to get the word out, more and more are now turning to creative activations to connect with folks and to draw awareness to the company or the cause.
Whether it’s educating the public about the COVID-19 vaccine or offering free health screenings, here’s a look at how some health care brands, particularly telehealth and direct-to-consumer companies, are injecting a dose of fun into the sterile space by engaging consumers with clever stunts.
LetsGetChecked’s “Care From Your Couch” Installation
Earlier this month, LetsGetChecked launched its “Care From Your Couch” stunt in New York City’s Flatiron Plaza. The digital health startup set up a larger-than-life, 15-foot branded couch in the company’s signature teal hue, which served as a photo op.
Photo: Courtesy of LetsGetChecked
The activation also included a kiosk where nurses were on hand to provide education on the brand’s services, including at-home diagnostics, telehealth services and pharmacy capabilities.
Photo: Courtesy of LetsGetChecked
Visitors received branded giveaway items like hats and tote bags.
Photo: Courtesy of LetsGetChecked
The Pill Club’s World Contraception Day Activation
In September, The Pill Club, a direct-to-consumer women’s telehealth company, installed a uterus-shaped vending machine in downtown Manhattan. It was stocked with emergency contraception, condoms, period care products and more in celebration of World Contraception Day.
Photo: Courtesy of The Pill Club
The concept was aimed to bring awareness to the barriers some face when seeking birth control and that it should be as accessible as using a vending machine.
Photo: Courtesy of The Pill Club
Visitors were able to purchase sexual health products, including The Pill Club’s own condoms and lubricant, via the contactless machine.
Photo: Courtesy of The Pill Club
Oscar’s Mobile Activation
In an effort to promote its open enrollment campaign, Oscar, the first direct-to-consumer health insurer, tapped Studio Butch to translate its digital identity into physical activations. Stoelt Productions was brought on to fabricate the mobile concept and provide logistics support in locations across New York City, Miami and Los Angeles. The activation featured a pair of wrapped vintage Volkswagen buses with custom scalable fabricated kits that included swag displays, signage and decor.
Photo: Courtesy of Stoelt Productions
The second component of the campaign was branded pop-up carts clad in solid wood with color-matched modular pegboard swag displays and more. These were deployed in 175 locations over the course of the campaign.
Photo: Courtesy of Stoelt Productions
ARTECHOUSE’s ‘Life of a Neuron’ Exhibition
On display through Nov. 28 in Washington, D.C., immersive technology-based museum ARTECHOUSE’s latest art experience explores the human brain. Called Life of a Neuron, the exhibition was created in partnership with the Society for Neuroscience, in collaboration with more than a dozen artists and scientists, and uses neuroscience data and research to explore how the brain shapes the human experience.
Photo: Courtesy of ARTECHOUSE
Visitors are able to walk through a virtual neuron—the microscopic messengers in the brain managing information transfer and processing—and trace the evolution of scientists’ understanding of this specialized cell.
Photo: Courtesy of ARTECHOUSE
“What’s fascinating and revolutionary about this collaboration and the narrative we are telling with ‘Life of a Neuron’ is the ability to have the audience experience something that is happening inside all of us,” Sandro Kereselidze, co-founder of ARTECHOUSE, said in a statement. “It’s an incredible opportunity to visualize and explore the science that we have been collecting for the past 50 years through research and study in a new, artistic way that still speaks to the human experience.”
Photo: Courtesy of ARTECHOUSE
