24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More

Furniture retailer Ashley recently teamed up with a cappella group Pentatonix and experiential agency CNC to create an immersive holiday-themed listening room experience at The Grove in Los Angeles. Aiming to connect consumers with current trends, the activation—which ran from Nov. 2-3—allowed fans to listen to Pentatonix’s new Christmas album while lounging in holiday settings filled with Ashley furniture pieces.

“Houses” shaped like the Ashley logo took on different themes, including “The Yule Pod,” “The Modern Christmas,” and “The White Holiday.” Branded giveaways included tote bags and Pentatonix CDs; there were also photo ops and a DIY hot cocoa bar.

Guests could shop the Ashley furniture items by scanning QR codes; they could also enter to win two Pentatonix tickets and a $1,000 Ashley gift card.

Bulleit Frontier Whiskey debuted the Bulleit Limitless Lounge on Nov. 7. The multisensory, immersive bar in Downtown LA is part of the brand’s multiyear Pioneer Project, which aims to champion and amplify those breaking new ground in culture. The bar united art, design, cocktails, music, and projection mapping technology to create a physical space where the walls, furniture, and floors change from one scene to another while guests enjoy their drinks. Bulleit partnered with the immersive media artists at Optical Animal to create four designs centered on nature, art, music, and imagination; the music theme (pictured), for example, begins as a single bouncing thread that wraps the room, reacting to the sounds of artist Bronze Whale’s track “Good Enough.” As the track builds, the room transforms into a colorful variety of audio visualizations that react to the music.

The imagination scene, meanwhile, features animations from Emmy-winning artist, illustrator, and animator Mike Perry. To further immerse guests, mixologist Crystal Mendoza created a variety of cocktails designed to complement the four themes.

On Nov. 13, Expedia Group hosted an intimate dinner to celebrate the launch of its Unpack ‘24: The Trends in Travel report. The event was hosted by Antoni Porowski and chef Kwame Onwuachi at Tatiana in New York City; additional guests included Emily Ratajkowski, Anthony Ramos, Jodie Turner-Smith, Jonathan Van Ness, and Joy Sunday. The event was handled by Expedia Group’s internal events team along with INCA Productions.

The supper club experience featured a special four-course menu designed by Onwuachi. Each course reflected a 2024 travel trend, introduced by Porowski and paired with nonalcoholic wine and cocktails. Table decor made an impact with tall candles and simple greenery.

At New York Comic Con last month, the New York Life Foundation worked with its creative agency, Anomaly, to launch its new graphic novel, Lost in the Middle, which centers on children's collective healing and grief. The book follows eighth grader Kai as he sets out to help incoming middle schoolers transitioning to a new school handle problems big and small, all the while growing through his own grief journey. In addition to appearing on a panel about children’s grief—hosted by ABC News correspondent Will Reeve, the son of late Superman actor Christopher Reeve—the foundation brought the graphic novel to life with an eye-catching booth on the show floor.

At the booth, attendees could put their comic book knowledge to test with a live trivia game (complete with a chance to win a copy of the graphic novel), or write some advice to a middle schooler going through a difficult time.

Bone broth brand Kettle & Fire hosted a two-day public experience Nov. 17-18 in New York. The goal of the activation—which was called “Kettle & Fire Turns the Tables on Thanksgiving”—was to confront and educate consumers on flaws in the U.S. food system and the work the brand is doing to lead a healthier future, including its pledge to source 1 million pounds of regenerative beef bones by 2025. The experience led guests through three eye-opening installations before they came across a nutritious Thanksgiving tablescape (pictured) by Ronny Joseph Lvovski of Primal Gourmet. The table featured four original recipes created by chef Ronny, all using Kettle & Fire Chicken and Beef Regenerative Bone Broth.

Spaces included “Discovering Nutrient Density,” a comparison of meat, chicken, and vegetables over time. For example, visitors could compare a 2-pound natural chicken from the 1950s to a hormone-induced, 9-pound chicken of today.

In another space called “Unlock the Toxin Truth” (pictured), guests could shine flashlights on grocery shelves stocked with Thanksgiving items; blacklight tech showcased the herbicides and unsafe additives in each item.

A third space was called “In Memoriam: What We’ve Lost to Conventional Farming"; it mapped the evolution of farmers and farming over the past 100 years using a life-size projection wall. The experience culminated with a curated pantry that showcased Kettle & Fire and other like-minded brands.

Media brand Runner's World partnered with Adidas to create an immersive experience for the running community during the New York City Marathon weekend. The 4,000-square-foot space, a collaboration with creative agency MKG, was open to the public Nov. 2-4. Runners could connect with notable athletes, purchase gear, check out an exhibit of Adidas’ Adizero footwear, and see panels moderated by Runner’s World editors on topics like mental motivation and course strategy.

A popular stop for visitors was the Adidas Wash Closet Confessional, a customized build made from two port-a-potty units equipped with a video recorder, monitor, and more. A nod to that inevitable moment during a race when nature calls, the confessional provided an opportunity for runners to manifest their hopes for the race or share a funny story. Visitors could share their videos on their social media platforms.

Cruelty-free makeup and skincare brand Joah recently wrapped up its “Glow with Glass Skin” pop-up event series. The activations presented Joah's latest rebranding efforts and product launch with an eye-catching showcase featuring live makeup demonstrations, oversize Joah products, giveaways, and plenty of Instagrammable moments. The events, which were both planned by TH Experiential, took place at LA’s Skylight Row DTLA Nov. 12 and New York’s Flatiron Plaza (pictured) Sept. 30 and Oct. 1.

The brand partnered with two nonprofit organizations—the Downtown Women’s Center in Los Angeles, which serves and empowers homeless women, and Bottomless Closet in New York, which supports women in need as they enter the workplace—to pledge $10 worth of products for every event attendee. And for every 100 attendees, Joah committed to providing a complimentary makeover to a person benefiting from the organization. Ultimately, over $24,000 worth of products was donated and 24 makeovers were provided.

To celebrate the final season of its hit drama The Crown, Netflix teamed up with Swisher Productions and 15|40 on a premiere that celebrated all the pomp and circumstance that befits England's royal family—including classic red-coated beefeaters and golden, branded gates.

As guests entered the event, which took place in Westwood Village in Los Angeles, they walked past classic British iconography, flags, and costumes from the show.

TikTok recently celebrated diversity with the second installment of its nationwide diversity tour, a collaboration with Innovate Marketing Group. The #BlackTikTok and #CasaTikTok Community Program was a four-month program dedicated to fostering connection, education, entertainment, and inspiration between Black and Latin creators and the TikTok Team.

The events and mixers took place at minority-owned restaurants in four major cities: RFD Social at The Roof at Ponce City Market in Atlanta, Tipsy Flamingo in Miami, Negril Village in New York City, and Wolfsglen in Los Angeles.

Food Truck Promotions partnered with Peach & Lily to celebrate the Korean beauty brand's fifth anniversary with an eye-catching pop-up bus. Stopping at The Grove in Los Angeles Oct. 21-22, followed by New York’s SoHo neighborhood Nov. 3-4, the activation offered free skin consultations, exclusive merchandise, and peachy treats; there was also a meet-and-greet with the brand’s founder, Alicia Yoon. Overall, the experience drew 5,000 people.

Online ticket marketplace Vivid Seats recently trademarked Oct. 11 as “National Fan Day”—and to celebrate, the brand partnered with experiential agency Push Play Creative for a pop-up concert in Times Square. The event featured a performance from Betty Who, along with chances to win exclusive Vivid Seats merchandise including concert T-shirts that were live screen-printed on site. The date was chosen as a nod to Vivid Seats’ loyalty program, which allows fans who buy 10 tickets to get their 11th for free.

On Nov. 15, Peacock hosted an exclusive watch party for its new series Love Island Gameswith a screening at The Den on Sunset in Los Angeles. Contestants of the new series along with other Love Island seasons were in attendance at the event, which evoked the show's villa through fun details like a bed photo op.

Fans could also play games and enjoy refreshments before catching a sneak peek of the new episode.