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  1. Production & Strategy

Ellie Fund's Oscar Party Gets More Food, Stars From The Fighter

Erin L. Souza
March 4, 2011

The Ellie Fund, which supports women and families battling breast cancer, celebrated its 15th annual Oscar gala—the only party in Massachusetts that's sanctioned by the Academy of Arts and Sciences—on Sunday night. This year's event, which drew a sold-out crowd of 400, moved to the Mandarin Oriental  and offered expanded food service and appearances from actors who appeared in best picture nominee The Fighter. The gala raised $200,000 for the fund.

Starting with a budget nearly $80,000 less than last year, the Ellie Fund called on sponsors for donated products and services to create an event where "everyone felt like a V.I.P.," according to Ellie Fund executive director Julie Nations. Planners brought a Hollywood-inspired vibe to the Mandarin's ballroom and two smaller spaces that served as screening rooms. Double Cross Vodka, Moet & Chandon Champagne, and Harpoon Brewery sponsored bars, and decor included black and gold linens from Table Toppers and furniture from PBD Events.

The expanded food stations included bites from 12 local restaurants, such as roasted pork by Chef Jason Santos of Gargoyles on the Square, sushi from Basho, and lobster tacos. Four dessert stations offered mini cupcakes in concession-stand-themed flavors like root beer, along with a towering Oscar-themed cake in black, red, and gold from Cakes by Erin.

Other new elements included a live auction, hosted by Channel 5's Susan Wornick and David Brown. In order to keep the bidding inclusive, the Ellie Fund added a $50-per-ticket raffle. "The auctions are high-end fund-raising vehicles," said Nations. "We added the 'best of the best' raffle as another fund-raising element."

E20106sa
Photo: Michael Blanchard Photography
Signage underscored the theme.
Signage underscored the theme.
Photo: Michael Blanchard Photography
The ceremony was broadcast in the ballroom and on TVs in each of the screening rooms.
The ceremony was broadcast in the ballroom and on TVs in each of the screening rooms.
Photo: Michael Blanchard Photography
Entertainment included a photo area provided by Polite in Public, where guests could pose with actor Chris Cooper's Oscar statuette.
Entertainment included a photo area provided by Polite in Public, where guests could pose with actor Chris Cooper's Oscar statuette.
Photo: Michael Blanchard Photography
Four dessert stations provided sweet treats.
Four dessert stations provided sweet treats.
Photo: Michael Blanchard Photography
Cakes by Erin designed a towering, Oscar-themed confection.
Cakes by Erin designed a towering, Oscar-themed confection.
Photo: Michael Blanchard Photography
Guests were encouraged to dress in Oscar-style attire.
Guests were encouraged to dress in Oscar-style attire.
Photo: Michael Blanchard Photography
Actors from The Fighter cheered in support of their winning costars.
Actors from The Fighter cheered in support of their winning costars.
Photo: Michael Blanchard Photography
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