BIZBASH CALL SHEET — #183 — Monday, 01.23.12
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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* INCOMING *
1. CHEVY'S SUPER BOWL APP: The car brand launched a new app Sunday where viewers can get prizes during the game by correctly answering trivia and poll questions about the Super Bowl, teams, and commercials. Users can win prizes from Chevrolet, Bridgestone Motorola, the NFL and NFLshop.com, Papa John's Pizza, and Sirius XM Radio. Ad Age: "Chevy's Super Bowl app also reflects marketers' desire to get the most out of the average $3.5 million that advertisers are paying for Super Bowl ad packages. Advertisers in the game are increasingly trying to wring extra value from digital and social channels."
http://bit.ly/yRTnah
2. CARNIVAL HALTS MARKETING: In the aftermath of the Costa Concordia accident in Italy, parent company Carnival has suspended its marketing efforts in order to evaluate advertising and other plans across its brands. Bloomberg:
http://bloom.bg/wgO2a4
3. TOP FOOD FIGURES: The Daily Meal names America's 50 most powerful people in food. Picks include Susan Ungaro, president of the James Beard Foundation; restaurateur Danny Meyer; and the New York Times restaurant critic—the position, regardless of who holds it.
http://bit.ly/A3U00F
4. MEDICAL MEETINGS: Cvent responds to a New York Times report that the Obama administration will seek disclosure of gifts and payments to doctors by pharmaceutical manufacturers. "According to Convene magazine's 2012 Meetings Industry Forecast, medical meetings account for all but two of the U.S. Top 25 Largest Meetings, as well make up 18.1% of the Top 10 Subjects for International Meetings. As the industry recovers from a sluggish economy and still smarts from 2008's AIG effect, will the new requirement adversely affect the lucrative medical meetings market?"
http://bit.ly/zDGOKH
5. CHINA'S AD BAN: At its version of the Super Bowl, the Spring Festival Gala, China banned product placements. The event had 800 million viewers who tuned in to almost five hours of live programming Sunday during Lunar New Year's Eve. Ad Age: "The product-placement ban comes as China is implementing new rules restricting TV advertising. Inventory has been slashed, which has caused prices to climb by as much as 80% and has driven marketers to other media, including digital."
http://bit.ly/AmEIJ7
6. AUTO MARKETING SYNERGIES: Television and content producers Brentwood Communications International, PR and social media agency Kahn Media, and event marketing firm FM3 Performance Marketing have formed an alliance that will provide brands with access to promotion, event management, and original content generation. "The goal of the BCII -- KM -- FM3 alliance is to provide companies increased value and effectiveness by working together to create cohesive media/marketing campaigns that offer industry-leading quality, value, and overall brand promotion others simply are not capable of achieving."
http://bit.ly/AbJN8d
7. VIRTUAL BREW: Facebook fans of beer brand Sam Adams can now create their own brew using app "CrowdCraft Project." Fans can engage in color, clarity, body, hops, and malt selections. During South by Southwest Festival in March, the crowd-sourced beer will be available in select Austin bars. Ad Age:
http://bit.ly/AhzPte
* LOCAL NEWS *
BOSTON: The Boston Marriott Long Wharf completed a four-year, $30 million renovation. The overhauled venue includes a new ballroom, renovated meeting spaces and suites, and the addition of the Waterline restaurant and bar.
Boston is set to get its first location of Crumbs cupcakes in the Financial District. The cupcake bakery will open in about two months. EaterBoston.com:
http://bit.ly/zyW5lB
Tickets are on sale for the American Cancer Society's Key gala late-night party at the Cyclorama at the Boston Center for the Arts March 29-30. Targeted toward young professionals, the event offers appetizers, drinks, and entertainment.
CHICAGO: The Sunday-evening Facebook status of Dennis Remer of Frost: "It's Official–I will also be designing the red carpet, PEPSI Green Room, and theatre experience for the first ever NFL Honors' Awards Show taking place the night before the Super Bowl."
Baci's weekly catering specials for January 23-27 include soy-maple salmon, Tuscan-style pork chops, and chile-glazed prime skirt steak.
Zak's Place in Hinsdale will host the Gaja Wine Dinner February 2, showcasing wines from the Gaja Winery in Piedmont Italy. Pairings include fried sardines with oven-roasted cherry tomatoes and porcini mushroom and wild boar soup.
http://bit.ly/bA8JiQ
Paramount Events is looking for interns. Duties include social media assistance, event support, and office assistance. The position is unpaid.
http://bit.ly/hduHa0
LAS VEGAS: KTNV has a roundup of Chinese New Year festivities around town, including the 128-foot hand-crafted, fire-breathing dragon that is the centerpiece in the Waterfall & Atrium Gardens at the Palazzo.
http://bit.ly/AEXGPh
Maverick Aviation Group vice president of marketing Bryan Kroten is this year's president of the Las Vegas Hospitality Association. The new board of directors was installed at the association's annual ceremony luncheon Thursday at the Mandarin Oriental at CityCenter.
LOS ANGELES: Screen Actors Guild awards committee chair JoBeth Williams and awards committee member Scott Bakula will announce the recipients of the guild's honors for outstanding action performances by film and television stunt ensembles from the awards' red carpet during the live digital pre-show January 29. In addition to being webcast, the pre-show will be streamed live on the giant CNN SpectracolorHD digital billboard in Times Square.
MIAMI/SOUTH FLORIDA: Philippe Chow Miami is celebrating Chinese New Year today with a live dragon dance, drum performance, and noodle-pulling show. Complimentary "green dragon" cocktails will be served.
The South Miami-Dade Cultural Arts Center presents Brooklyn, New York-based dance company Evidence, February 18.
Miami Gardens' seventh annual Jazz in the Gardens music festival is March 17-18 at the Sunlife Stadium. Headliners include Mary J. Blige, Kenny G., Patti LaBelle, and others.
http://bit.ly/1aclIn
NEW YORK: Today is the inaugural TEDxBroadway one-day conference that will bring together producers, marketers, entrepreneurs, economists, and artists to talk about the future of Broadway. Chicago Tribune:
http://trib.in/Ai4J5y
The Village Voice's fifth annual tasting event, "Choice Eats," is March 13 at the 69th Street Armory. The Voice is also debuting the "Choice Streets" food truck tasting event April 24.
World Yacht is offering two Valentine's Day packages for the weekend and that Tuesday night. The Valentine's Cruise sets sail February 11, 12, and 14.
http://bit.ly/iGB8Dh
The Canal Room now has a ’90s dance party-themed evening with live cover band the Bayside Tigers. The group will play covers of the songs from acts like the Backstreet Boys and Smash Mouth.
ORLANDO: Tier nightclub will open February 9 in the downtown area. The two-level, 10,000-square-foot club will have five bars and more than 25 V.I.P. sections, including private box seats behind the DJ booth.
TORONTO: The Interior Design Show opens Thursday with an opening night party with music by designer Karim Rashid. Guests can big on 20 Julian chairs by Magis, sample a variety of food and drinks, and see the unveiling of the Audi A5 Cabriolet in the Audi lounge.
http://bit.ly/8r2DVa
WASHINGTON: The Fairmont Washington, D.C. completed its renovation of 24,000 square feet of meeting space Friday. All meeting spaces now have upgraded technology features including internet docking and charging stations, and the third floor executive boardrooms are programmed with wireless touch panels, overhead microphones, and rack-mounted equipment to support audio amplifiers, Blu-Ray players and audio signal processors.
Black Restaurant Group's owners Jeff and Barbara Black announced plans for a yet-to-be named eatery in Merrifield's Mosaic District in Fairfax County. The 6,800-square-foot restaurant will have 110 seats and a seafood menu.
The Screen Actors Guild Award Art Reception at the Embassy of Croatia is January 29. Bruce McBarnette and other local actors and alumni from Princeton, Cornell, N.Y.U., U.V.A., and M.I.T. will be in attendance to watch the live broadcast of the S.A.G. Awards. The event is black tie and will benefit disaster victims in Japan.
Fashion for Paws is hosting its sixth annual runway show launch party at the Jefferson Hotel February 6. All proceeds benefit the Washington Humane Society.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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