BIZBASH CALL SHEET — #229 — Tuesday, 03.27.12
++ Sponsored by Event Leadership Institute ++
++ Sponsored by Event Leadership Institute ++
Compiled today by Beth Kormanik and Anna Sekula in New York
TODAY’S CALENDAR: Sony Ericsson Open continues in Miami
*INCOMING*
1. KIMMEL TO HOST EMMYS: Jimmy Kimmel will serve as the host of the 64th Primetime Emmy awards, scheduled to air September 23 on ABC. In a statement about his first-time hosting duties, the comedian played it safe, saying, “We love television and look forward to working with the Television Academy and ABC in creating a show that is fast-paced, humorous, unpredictable, and at times irreverent, but clearly celebratory of our incredible industry.” L.A. Times: http://lat.ms/GUjE7U
2. EXHIBITING GROWTH: Yesterday, the Center for Exhibition Industry Research released its report on the sector’s growth in 2011 and predictions for the coming year. The outlook was positive, with results pointing to increases in revenue, attendees, and exhibitors. http://bit.ly/10FMXF
3. UNDERAGE UPFRONTS: Splashy parties for children’s networks have returned, according to Adweek. Disney, Nickelodeon, and Cartoon Network “are forgoing boring but thorough early-morning presentations in favor of proving to buyers they’ve got ready cash to throw around with punchy sessions awash in adult refreshment.” http://bit.ly/GPiXM0
4. VIRAL LESSONS: With so much chatter about the “Kony 2012” video’s rapid rise in views—and its star’s subsequent “reactive psychosis”—PRNewser advises others on how to prepare for a wildly successful marketing campaign. http://bit.ly/GOqAkN
5. “MILLER TIME” REVIVAL: In an effort to boost sales of Miller Lite, MillerCoors is bringing back the tagline, “It’s Miller time.” The company will increase the marketing budget for the underperforming beer by 50 percent to support a campaign that includes TV spots, major team sponsorships, retail programming, and digital ads.
6. SEARCH STRATEGY: What the recent high-profile firings at Bing mean for the Microsoft search engine’s marketing strategy: http://bit.ly/GRbkam
7. MADONNA’S BRIEF TWEETS: As part of a promotion for her new album, MDNA, the Material Girl joined Twitter for one day, taking to the social media platform on Monday night to answer questions from fans. The @MadonnaMDNAday account managed to attract more than 40,000 followers after sending out its first tweet on Sunday. http://on.mash.to/GRFpBW
8. INTERN SURVEY: New York magazine questioned 100 interns about their work, yielding some (perhaps surprisingly) non-complaining results:
* 75 percent said they were appreciated by their colleagues
* 75 percent said the people they work for are smart
* 38 percent said they get no pay or college credit
* 34 percent said they get college credit only
* 84 percent said they get financial support from their parents
http://bit.ly/H8yl60
++ A WORD FROM OUR SPONSOR: EVENT LEADERSHIP INSTITUTE ++
The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, bi-weekly webinars, white papers as well as interviews with industry leaders. www.eventleadershipinstitute.com
* TWEETED *
The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, bi-weekly webinars, white papers as well as interviews with industry leaders. www.eventleadershipinstitute.com
* TWEETED *
Colin Cowie (@colincowie): “Just saw the Hotel Bel Air in L.A. Used to be the most beautiful hotel on L.A.—it’s a total tragedy what they did to it. So sad!”
*LOCAL NEWS*
BALTIMORE: The Hospitality Sales and Marketing Association International will host its annual program focused on revenue management at Sheraton City Center June 25.
BOSTON: The Cupid Splash to benefit Save the Harbor/Save the Bay took place Saturday and raised more than $30,000. Harpoon Brewery and Jet Blue were the corporate sponsors.
CHICAGO: Tony Kushner, author of Angels in America, will deliver the keynote address at the AIDS Foundation of Chicago’s spring dinner tonight at the Hilton Chicago. http://bit.ly/H4XuBT
Celebrity hairstylist Anthony Cristiano will open the first outpost of his namesake salon at Trump Chicago this summer. The 3,400-square-foot space will be available for rental and group services.
The newly renovated Swissôtel Chicago will be the first property to provide meeting planners and attendees with Nervana’s Bonfire Events Management app. The technology tracks schedules, flights, and presentations, connects guests via a social site, and sends alerts for any changes in scheduling.
David Yurman’s Oak Street outpost hosts an in-store shopping event Thursday to benefit Dot 429, a multiplatform network connecting L.G.B.T. professionals and allies online and in person. The event offers cocktails, hors d’oeuvres, and a look at the designer’s latest jewelry, timepieces, and fragrances.
LAS VEGAS: Las Vegas Review-Journal: “Rossi Ralenkotter has begun a two-year term as the point person for the $1.8 trillion U.S. travel industry. But that role won’t take away from his job overseeing Las Vegas’s annual $40 billion tourism market.” http://bit.ly/H6dDkg
L.A. Times: “Insomniac Inc., one of the top electronic rave producers in the nation, said its massive Electric Daisy Carnival in Las Vegas—and other planned music events—will not be affected by the indictment in Los Angeles of its chief executive, Pasquale Rotella.” http://lat.ms/GRH38c
The Academy of Country Music announced Monday that Darius Rucker will host the ACM Lifting Lives Celebrity Golf Classic Saturday as part of “The Week Vegas Goes Country,” the week leading up to the 47th annual Academy of Country Music awards Sunday.
The Nightclub & Bar Convention and Trade Show, having wrapped its 27th annual gathering March 12-14, drew 662 exhibiting companies, an 8 percent increase over 2011. The show saw attendance rise 9 percent to 34,158 attendees from last year’s 31,000.
LOS ANGELES: Meeting Professionals International Southern California Chapter reimagined its annual trade show, which takes place today at the new Sheraton Fairplex Hotel & Conference Center. With an emphasis on education, the event is now known as EdCon. And the event will allow attendees to make private appointments with each other and vendors, as opposed to walking a trade show floor.
The Association for Women in Architecture in Los Angeles is hosting +D, a series of short talks exploring the intersection of design disciplines April 14 at the Annenberg Community Beach House. http://bit.ly/xle8Gk
The Vans Warped Tour press conference and kickoff party will take to Club Nokia on Thursday.
K Hotels C.E.O. Mike Palmer appointed Alicia Miramontes as global sales manager.
Marty Singer will receive the 2012 Entertainment Lawyer of the Year award at the Beverly Hills Bar Association’s annual dinner April 18.
NEW YORK: At last night’s Shorty Awards, Mayor Michael Bloomberg made an appearance, collecting his trophy for Foursquare mayor of the year from Foursquare co-founder Dennis Crowley.
According to Forbes, Jeremy Lin is boosting sponsorship revenue for the New York Knicks, while brands are looking to partner with the Chinese basketball star to reach Chinese consumers. http://onforb.es/H0nLv1
Brooklyn’s Steiner Studios, home to film and TV productions like Spider-Man 3 and Boardwalk Empire, opened five new soundstages totaling 45,000 square feet Monday.
ORLANDO: The Gasparilla International Film Festival takes place Thursday through Sunday in Tampa, with more than 120 movies being shown in venues around the city. Sponsors include Bay Stage Lighting, MMD Events, AVI-SPL, and Elan Event Studio.
TORONTO: The One of a Kind Show begins on Wednesday and continues until Sunday at the Direct Energy Centre. Guests can preview and purchase handmade products from more than 450 artisans. http://bit.ly/GRrPi7
Comedy hypnotist the Incredible Boris of Toronto has been nominated Star Award’s 2012 Entertainer of the Year. The award ceremony will take place this week as part of the Canadian Special Events Expo.
WASHINGTON: The chef to Virginia Governor Bob McDonnell and the first family at the state’s executive mansion has left after two years, although no one’s saying whether he was fired or resigned, the Associated Press reports. The State Police are investigating “improprieties involving the kitchen operation at the governor’s mansion.”
The breakout star of Saturday’s Gridiron Club dinner at the downtown Renaissance Hotel was Texas Governor Rick Perry, according to The Reliable Source. The 650-person dinner, closed to the press, included quips from Perry like, “I like Mitt Romney as much as one really good-looking man can like another really good-looking man—without breaking the law in Texas.” http://wapo.st/GWUEgk
The Contingency Planning and Management Conference and Expo is April 2-4 at the Washington Convention Center. It is co-locating with GovSec, the Government Security Conference & Expo, featuring the U.S. Law Enforcement Conference & Expo.
The Curious Grape Wine, Dine & Shop will open Thursday in Arlington. The restaurant, retail space, and event site will have a menu from executive chef Eric McKamey as well as a 40-person private dining room.
YOUR NEWS: What are you doing? Tell us: [email protected]. 


With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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