On the weekend that saw the first sustained rain storms of the year, M.A.C. Cosmetics still managed to draw crowds of shoppers for its largest consumer event of the year: "Glamour Daze" at the Grove. Teasing out the theme of '60s glamor from M.A.C.'s collection, the event took the form of a show built on a glammed-up stage outside of the brand's store, complete with tufted designs meant to evoke a boudoir.
For the first time, the program included live singers and dancers for performances with original song and dance numbers along with music by DJ Charlie Wild, repeating from Friday through Sunday for shoppers and passersby who braved the seasonal conditions. ELS handled the lighting, sound, and carpet for the show. Throughout the weekend, guests could stop by for appointments with M.A.C. artists and to shop the collection.
