25. Skirting the Issue

At the 2006 opening of Parasuco’s flagship store, six dancers surprised guests by emerging from within a 14-foot-tall skirt for a live performance.
Photo: Jimi Celeste/Patrick McMullan.com
42. Lip Reading

A fun alternative to the usual palm readings, Allure magazine brought in lip-reader Sasha Nanus to analyze guests’ lipstick prints at the 2006 launch of Patrick McMullan’s book Kiss Kiss.
Photo: BizBash