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  1. Production & Strategy
  2. Programming & Entertainment

Interactive entertainment

January 31, 2015
Weinstein Company and Netflix Golden Globes Party
Weinstein Company and Netflix Golden Globes Party

At another Golden Globes party—this one held in the old parking lot of Robinson's May in Los Angeles— Laura Mercier hosted a lip bar adjacent to its photo booth. The activation was suitable for guests looking for pre-snap touch-ups.

Photo: Jonathan Leibson/Getty Images for TWC
Gifts: Practical Favors
Gifts: Practical Favors

At the City View Loft party, guests got to pick and choose hangover cures to take home as practical favors.

Photo: Courtesy of City View Lofts
At this year’s Rolling Stone Live Super Bowl party, producer Toast created a 'trashed hotel room' where guests could take photos and pretend to live the rock star life. The event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.
At this year’s Rolling Stone Live Super Bowl party, producer Toast created a "trashed hotel room" where guests could take photos and pretend to live the rock star life. The event took place at the Bud Light Hotel, a Wyndham property in New Orleans rebranded for the weekend.
Photo: Gustavo Caballero/Getty Images for Rolling Stone
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
Photo: Courtesy of Shiraz Events
For Dos Equis's 'Most Interesting Masquerade,' held in Chelsea's historic Masonic Hall in New York and produced by Mirrorball, body painter Craig Tracy drew half a lion's face on the sides of two models. When the models sat back-to-back inside a gold picture frame, the full face of the lion was visible and formed the backdrop of a photo op.
For Dos Equis's "Most Interesting Masquerade," held in Chelsea's historic Masonic Hall in New York and produced by Mirrorball, body painter Craig Tracy drew half a lion's face on the sides of two models. When the models sat back-to-back inside a gold picture frame, the full face of the lion was visible and formed the backdrop of a photo op.
Photo: Courtesy of Mirrorball
Futuristic models offered masquerade masks to guests at the entrance.
Futuristic models offered masquerade masks to guests at the entrance.
Photo: World Red Eye
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