

The splashy, upscale launch party for Plum Miami, a Miami-based luxury lifestyle magazine, took place in 2011 at Raleigh. The DJ booth was set on top of the pool's diving board, with water cascading down from it.

AOL hosted its first-ever Future Front on September 28 at Pier 36/Basketball City in New York. The event's focal installation was a three-story DJ tower that housed five DJs in cubes playing hip-hop, electronic, Top 40, rock, and throwback-style tunes. Built with scaffolding, the tower featured shifting light, music, and video styles and allowed DJs to play solo sets, participate in music battles, and combine genres. Four of the squares projected video that showed social feeds, DJ information, and live shots of the DJs performing. The event was produced by Barkley Kalpak Agency.Â
