Remember we reported that guests just want to have fun at events these days? The Cartoon Network's Greg Heanue and Zoom Media coordinator of experiential marketing Lauren Austin delivered just that during a party at the Knitting Factory. Media buyers and planners were invited to reacquaint with their inner kids while the network showcased "Adult Swim," its lineup of evening programming geared toward grown-ups.
A host of costumed characters—including a life-size gingerbread man, a bear and an assortment of pirates and prom queens—roved among the guests for a surreal, Halloween-like feeling. A black-and-white photo booth from Photo-Me USA and a roving Polaroid photographer allowed guests to record memories of the wacky scene. The eclectic entertainment included DJ Danger Mouse, HarMar SuperStar and up-and-coming rockers the Rapture.
A "Wall of Mystery" invited guests to stick their hands inside three holes cut out of a wooden wall and be treated to a surprise on the other side. "Sometimes they got a dollar bill or a little prize," explained Austin. "Other times it was something gross or slightly unpleasant, like Vaseline, peeled bananas or something duct taped to their arm."
The network never let guests forget their host, even though a midparty audiovisual presentation produced by the network and presented by Scharff Weisberg was brief and light. The party's producers branded everything imaginable in the event space: They emblazoned the "Adult Swim" logo on pint glasses, plastic plates, paper napkins and stirring sticks and covered the walls with signage.
—Alesandra Dubin
A host of costumed characters—including a life-size gingerbread man, a bear and an assortment of pirates and prom queens—roved among the guests for a surreal, Halloween-like feeling. A black-and-white photo booth from Photo-Me USA and a roving Polaroid photographer allowed guests to record memories of the wacky scene. The eclectic entertainment included DJ Danger Mouse, HarMar SuperStar and up-and-coming rockers the Rapture.
A "Wall of Mystery" invited guests to stick their hands inside three holes cut out of a wooden wall and be treated to a surprise on the other side. "Sometimes they got a dollar bill or a little prize," explained Austin. "Other times it was something gross or slightly unpleasant, like Vaseline, peeled bananas or something duct taped to their arm."
The network never let guests forget their host, even though a midparty audiovisual presentation produced by the network and presented by Scharff Weisberg was brief and light. The party's producers branded everything imaginable in the event space: They emblazoned the "Adult Swim" logo on pint glasses, plastic plates, paper napkins and stirring sticks and covered the walls with signage.
—Alesandra Dubin