To get buyers excited for the holiday season, the Premier Beverage Company held a show to showcase all the brands under its umbrella.
This was the first time Premier Beverage Company had the chance to show off its new logo, a stylized pyramid design. Caroline Vanderpoel, the company's in-house public relations director and event planner, hired ConceptBAIT to create a theme that would reflect the new pyramid logo. ConceptBAIT created the ultimate Egyptian temple of the future within the walls of Port of Tampa Cruise Terminal 3 at Channelside, a cruise ship terminal in the trendy Channelside District of downtown Tampa.
A gobo light on the ceiling above the escalator gave guests the first glimpse of the new logo. Additional images of the great pyramids and those of past Premier logos—all pyramids as well—were projected on the walls of the registration area with more gobo lights.
Utilizing the terminals' open, white interior space and panoramic views of the sparkling skyline, palm trees made out of 22-foot-high spandex tubes and real palm fronds were illuminated by colored lights.
Gobos, ambient, stationary, and moving lights, which all changed colors, shown against the palm trees, walls, and ceilings. As the show began and there was still daylight, color-changing lights beamed pastel colors onto the draping and spandex, but as daylight faded to night, the whole space transformed. The lack of natural lighting helped to intensify the pastel colored lights, helping them morph into bold and vivid hues within the space. To complete the atmosphere, DJ Robert Tomayo of Touch of Paradise played Middle-Eastern music, which was mixed with a clublike, contemporary beat.
—Shari Lynn Rothstein
This was the first time Premier Beverage Company had the chance to show off its new logo, a stylized pyramid design. Caroline Vanderpoel, the company's in-house public relations director and event planner, hired ConceptBAIT to create a theme that would reflect the new pyramid logo. ConceptBAIT created the ultimate Egyptian temple of the future within the walls of Port of Tampa Cruise Terminal 3 at Channelside, a cruise ship terminal in the trendy Channelside District of downtown Tampa.
A gobo light on the ceiling above the escalator gave guests the first glimpse of the new logo. Additional images of the great pyramids and those of past Premier logos—all pyramids as well—were projected on the walls of the registration area with more gobo lights.
Utilizing the terminals' open, white interior space and panoramic views of the sparkling skyline, palm trees made out of 22-foot-high spandex tubes and real palm fronds were illuminated by colored lights.
Gobos, ambient, stationary, and moving lights, which all changed colors, shown against the palm trees, walls, and ceilings. As the show began and there was still daylight, color-changing lights beamed pastel colors onto the draping and spandex, but as daylight faded to night, the whole space transformed. The lack of natural lighting helped to intensify the pastel colored lights, helping them morph into bold and vivid hues within the space. To complete the atmosphere, DJ Robert Tomayo of Touch of Paradise played Middle-Eastern music, which was mixed with a clublike, contemporary beat.
—Shari Lynn Rothstein
The white space and columns in Terminal 3 at Channelside served as an ideal backdrop for showcasing Premier Beverage Company's new logo at the Holiday Spirits, Packaging & Fine Wine Show.
Individual brands were showcased on tables lit from underneath, while color played a major role in transforming the event space into an Egyptian temple for Premiere Beverage Company's Holiday Spirits, Packaging & Fine Wine Show.
White draping adorned with foliage added a touch of elegance to individual sections of the event space.
ConceptBAIT created 22-foot-tall palm trees out of spandex tubes that were topped with real palm fronds.
