What do you do when you turn 25? You celebrate what you’re best known for. And for Guess, it’s the brand’s bombshell poster girls—among them Claudia, Naomi, and Paris. Held in conjunction with Condé Nast Media Group and the televised Fashion Rocks concert, the fashion label’s 25th anniversary celebration took place at Capitale and entertained more than 700 guests with live tableaux vivants. “This was one of the first events to kick off the Fashion Rocks week and we wanted to take Guess’ iconic images and bring them to life,” said Chip Quigley, owner of Kingdom Entertainment Group, which produced the event.
The tableaux vivants took place in Capitale’s front room, which had a white uplit bar and a white carpet (that managed to stay white on the rainy night). Six models supplied by New York Model Management posed on raised podiums in front of enormous black-and-white posters featuring ads from the past 25 years. Thanks to make-up, hair, and clothing adjustments, the models mirrored the poster girls, complete with set pieces ranging from a chaise lounge and a beach chair to a giant bail of hay.
Inside the venue’s ballroom, red lights shined against the 65-foot walls, and the stage, adorned with a lit-up Guess logo, was the centerpiece of the room, awaiting performers Natasha Bedingfield and KT Tunstall. “We had a big Guess sign over the stage, which clearly branded the room, so the rest of the Guess imaging had to be subtle—we embedded it into the decor,” said Quigley, who placed circular white leather ottomans and chairs throughout the room to create mini lounge areas, each dotted with satin pillows bearing black-and-white Guess ads.
“It was almost a black-and-white ball, with the signature red threaded throughout the entire venue,” said Deborah Lee, a freelance producer for Condé Nast, who coordinated the party with Guess’ Malia O’Brien. Hundreds of candles also sparkled in the ballroom, alongside dozens of framed photos of the famous Guess girls.
—Courtney Thompson
Photo: Evan Agostini/Getty Images(Natasha Bedingfield)
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The tableaux vivants took place in Capitale’s front room, which had a white uplit bar and a white carpet (that managed to stay white on the rainy night). Six models supplied by New York Model Management posed on raised podiums in front of enormous black-and-white posters featuring ads from the past 25 years. Thanks to make-up, hair, and clothing adjustments, the models mirrored the poster girls, complete with set pieces ranging from a chaise lounge and a beach chair to a giant bail of hay.
Inside the venue’s ballroom, red lights shined against the 65-foot walls, and the stage, adorned with a lit-up Guess logo, was the centerpiece of the room, awaiting performers Natasha Bedingfield and KT Tunstall. “We had a big Guess sign over the stage, which clearly branded the room, so the rest of the Guess imaging had to be subtle—we embedded it into the decor,” said Quigley, who placed circular white leather ottomans and chairs throughout the room to create mini lounge areas, each dotted with satin pillows bearing black-and-white Guess ads.
“It was almost a black-and-white ball, with the signature red threaded throughout the entire venue,” said Deborah Lee, a freelance producer for Condé Nast, who coordinated the party with Guess’ Malia O’Brien. Hundreds of candles also sparkled in the ballroom, alongside dozens of framed photos of the famous Guess girls.
—Courtney Thompson
Photo: Evan Agostini/Getty Images(Natasha Bedingfield)
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New York Model Management supplied six models to recreate Guess ad campaigns.
Resembling the iconic Guess girls, the models played with props in front of the 14-foot foot-tall posters.
The lit-up Guess logo hung above the 18- by 24-foot stage.
Kingdom Entertainment worked with Susan Edgar of Flowers, Sticks, and Stones to create the white lounge areas in Capitale's ballroom.
Located throughout the ballroom were ornate frames bearing photos of Guess models from the past 25 years.
British pop star Natasha Bedingfield performed halfway through the party, entertaining the crowd of 700.
