As Kermit the Frog famously sang, “It’s not easy being green.” Guests who attended the April 12 screening of the Sundance Channel’s “The Green”—a weekly three-hour block of programming focusing on environmental topics—were reminded of the song’s veracity as they snacked on bags of popcorn and sipped bottled Dasani water at Union Square Stadium 14 while watching a documentary about our overreliance on petroleum products like plastic.
But the after-party at ABC Carpet & Home was all about shades of green, an Earth Day theme meant to remind people that eco-friendliness can happen in different degrees, said ABC public relations manager Erin Johnson. The retailer is featured in an upcoming program for “The Green” and offered to host the launch for the Sundance Channel. Nearly 500 guests, including a mix of artsy and activist boldface names (Moby, Isabella Rossellini, Yves Behar, Jennifer Missoni, and Jacqueline Schnabel), filled the second floor of the cavernous showroom, sipping mojitos, green-tea martinis made with organic vodka, and organic wine. ABC and Sundance planned and produced the party together. (The event came three days after a Los Angeles launch in a former Chrysler Jeep showroom.)
Midway through, a group of speakers took the stage to talk about the importance of taking action, but the chatty crowd didn’t want to hear any more. “Shut the fuck up,” said Sundance Channel C.E.O. Larry Aidem as ABC’s owner, Paulette Cole, struggled to speak about corporate responsibility to the environment. Singer Rufus Wainwright ended the evening with a short set of songs, including the first live performance of his new single, “Going to a Town.”
—Leslie Koren
Posted 04.18.07
Photos: BizBash
But the after-party at ABC Carpet & Home was all about shades of green, an Earth Day theme meant to remind people that eco-friendliness can happen in different degrees, said ABC public relations manager Erin Johnson. The retailer is featured in an upcoming program for “The Green” and offered to host the launch for the Sundance Channel. Nearly 500 guests, including a mix of artsy and activist boldface names (Moby, Isabella Rossellini, Yves Behar, Jennifer Missoni, and Jacqueline Schnabel), filled the second floor of the cavernous showroom, sipping mojitos, green-tea martinis made with organic vodka, and organic wine. ABC and Sundance planned and produced the party together. (The event came three days after a Los Angeles launch in a former Chrysler Jeep showroom.)
Midway through, a group of speakers took the stage to talk about the importance of taking action, but the chatty crowd didn’t want to hear any more. “Shut the fuck up,” said Sundance Channel C.E.O. Larry Aidem as ABC’s owner, Paulette Cole, struggled to speak about corporate responsibility to the environment. Singer Rufus Wainwright ended the evening with a short set of songs, including the first live performance of his new single, “Going to a Town.”
—Leslie Koren
Posted 04.18.07
Photos: BizBash