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  1. Production & Strategy
  2. Programming & Entertainment

That's Entertainment

To give guests a taste of the unexpected, the Shedd Gala's planners filled the evening with performances, creature cameos, and ever-changing decor.

Jenny Berg
June 5, 2008

Last Saturday, 1,000 guests convened on the museum campus for the Shedd Aquarium Gala. With the theme "Close Encounters," the black-tie event was spearheaded by Jennifer Baryl, the Shedd's senior director and liaison to the board of trustees; Elizabeth Tulipana, assistant director of donor relations; and volunteer chair Nancy Tague. "The Shedd gala is known to be a fun party from the most creative invitations through its execution," said Baryl. "The greatest challenge [in planning the event] is coming up with innovative ideas that guests haven't previously seen."

This year team opted to keep the crowd engaged (and surprised) with eight different forms of entertainment. As guests exited cabs or turned their cars over to the crew of valets near the museum's entrance, the Roberto Clemente High School Steel Drum Band provided a curbside welcome concert. The band members' uniforms—bright orange tees scrawled with "Close Encounters"—helped brand the event. 

The entertainment continued in a peaked tent that housed the cocktail reception, where a trio of musicians from Peter Polzak's Big City Jazz provided a live soundtrack. To help move guests from cocktails to the seated dinner within the aquarium, performers from the Mystick Krewe of Laff, clad in Mardi Gras attire (think oversize glasses and colorful beads galore) danced through the crowd, waving signs that said "Follow Me to Dinner!" as Beetlejuice theme song "Day-O" spilled out of the speakers. After dinner, a variety of entertainers who played at three side-by-side after-parties (more on that later) ranged from jazz vocalist Stephanie Browning to a pop-spinning DJ from Fig Media. At the end of the night, fire jugglers danced to rhythmic drumming at the exit of the aquarium, providing an exotic distraction from the cab and valet lines.

The "Close Encounters" theme played out literally in a series of staging areas that allowed guests to come face to face with creatures normally seen behind glass. In the cocktail tent, staffers from Amazing Animals by Samantha were on hand to show off live raccoons and armadillos. Samantha herself fed bananas to Benny the binturong (also called a Chinese bear cat), causing intrigued guests to form an impromptu paparazzi pit of flashing camera phones. In the aquarium, animal trainers from the Shedd held turtles and lizards, while a staffer in a silky gown displayed a live falcon on her wrist.

So that guests experienced frequent and unexpected changes of scenery, the Shedd planners tapped Vince Hart of Kehoe Designs to create distinct design schemes for each element of the evening. "We went for a kind of under-the-sea theme," said Hart, speculating that this year's gala was the most heavily produced that the Shedd has put on in 10 years. On the day of the gala, the aquarium closed to the public at 3 p.m., allowing Hart a short window in which to finish his work. "It's like putting on a Broadway show in four hours," he said of the event's production.

To create a coral-reef ambience during dinner, Hart swathed tables in peachy-pink linens and filled illuminated, glass pond centerpieces with artificial coral and crystal rocks. For the after-dinner portion of the evening, Hart said he created "three different dancing and entertainment zones." He transformed the aquarium's lower-level Bubble Net food court into a "coral disco" filled with bubble-embossed Lucite tables and custom furniture upholstered in hues of hot pink and lime. One level up, Hart transformed the Shedd's Soundings restaurant into a chocolate lounge, filling the space with custom furniture swathed in dark brown fabrics and dotting tabletops with Hershey's Kisses. To produce a sultry-feeling "Blue Dolphin" jazz lounge on the aquarium's tented north terrace, Hart created candlelit seating areas (inspired by those at Green Dolphin Street) filled with zebrawood tables and ottomans covered in fabric with a blue coral design. He lit the space with chandeliers wrapped in shades of sapphire-hued gel crystal and created an underwater feel by pointing moving blue lights at the ceiling of the tent.

Moving between the three after-party environments and stopping to ogle the on-site animals, guests stayed at the aquarium till past midnight.

Dinner took place in the aquarium.
Dinner took place in the aquarium.
Photo: BizBash
In the jazz lounge that occupied the aquarium's north terrace, servers circulated with lit trays of fruit-shaped sorbets.
In the jazz lounge that occupied the aquarium's north terrace, servers circulated with lit trays of fruit-shaped sorbets.
Photo: BizBash
Custom funiture from Kehoe Designs provided seating for an after-dinner coffee bar on the aquarium's lower level. The lizard exhibit stayed open throughout the event.
Custom funiture from Kehoe Designs provided seating for an after-dinner coffee bar on the aquarium's lower level. The lizard exhibit stayed open throughout the event.
Photo: BizBash
Event designer Vince Hart said he decorated the disco-themed after-party in 'rich apricots, hot pinks, and lime greens. We had a little whimsy going on.'
Event designer Vince Hart said he decorated the disco-themed after-party in "rich apricots, hot pinks, and lime greens. We had a little whimsy going on."
Photo: BizBash
After dinner, dancing took place in the aquarium's Bubble Net restaurant, which became a coral disco with the help of custom furniture and bubble-festooned Lucite tables.
After dinner, dancing took place in the aquarium's Bubble Net restaurant, which became a coral disco with the help of  custom furniture and bubble-festooned Lucite tables.
Photo: BizBash
For the dinner tables, Vince Hart of Kehoe Designs created pondlike centerpieces that overflowed with faux coral and crystal rocks.
For the dinner tables, Vince Hart of Kehoe Designs created pondlike centerpieces that overflowed with faux coral and crystal rocks.
Photo: BizBash
Dinner tables flanked the aquarium's central fish tank, and guests dined while exotic fish and Nickle (the Shedd's resident green sea turtle) swam by.
Dinner tables flanked the aquarium's central fish tank, and guests dined while exotic fish and Nickle (the Shedd's resident green sea turtle) swam by.
Photo: BizBash
Staging areas throughout the cocktail tent allowed guests to observe creatures (including a redheaded raccoon) from Amazing Animals by Samantha.
Staging areas throughout the cocktail tent allowed guests to observe creatures (including a redheaded raccoon) from Amazing Animals by Samantha.
Photo: BizBash
The cocktail reception, which was held in a tent that spanned the aquarium's west plaza, featured a sushi buffet and a green and coral color scheme.
The cocktail reception, which was held in a tent that spanned the aquarium's west plaza, featured a sushi buffet and a green and coral color scheme.
Photo: BizBash
Entertainment lasted the whole night through, beginning with a performance from the Roberto Clemente High School Steel Drum Band.
Entertainment lasted the whole night through, beginning with a performance from the Roberto Clemente High School Steel Drum Band.
Photo: BizBash
The jazz lounge featured chandeliers wrapped in sapphire blue, crystal-gel shades, and ottomans topped with flower arrangements.
The jazz lounge featured chandeliers wrapped in sapphire blue, crystal-gel shades, and ottomans topped with flower arrangements.
Photo: BizBash
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