BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Programming & Entertainment

Fashion for Paws Moves to Larger Venue, Continues to Sell Out With 1,700 Attendees

D. Channing Muller
April 12, 2011

The Washington Humane Society once again sold out its Fashion for Paws runway show and fund-raiser on Saturday night, with nearly 1,700 people in attendance. Previously held at the Italian and French embassies, the fifth annual event moved to the National Building Museum due to increased ticket demands.

“Last year were expecting 900, and we topped off with 1,400, and we had no more room,” said the event's executive director Tara de Nicolas. “The Building Museum is an amazing space, and it was Syzygy [Event Productions] that came to us and said they would help us take it to the next level if we held the event there this year.”

Syzygy Event Productions used pink and white sheer draping to section off the grand atrium into three spaces for the V.I.P. reception, fashion show arena, and general admission area. The runway’s backdrop featured a hand-painted city skyline, with logos for sponsors like Tysons Galleria (whose retailers donated clothing featured in the fashion show) and Vitaminwater incorporated into the design. Edge Floral Event Designs also contributed to the decor with floral arrangements in the shapes of dog bones and fire hydrants.

The night began with a private reception for V.V.I.P.s who purchased the 65 $3,000 and $10,000 dinner tables on one side of the runway, as well as those with $200 V.I.P. tickets, who had traditional fashion show seating on the opposite side of the runway. Teatro and Cities restaurants set up multiple food stations serving all-vegetarian fare in the V.I.P. area, while Design Cuisine Caterers served a three-course vegetarian meal to those sponsors who purchased tables. Lebanese Taverna also served light vegetarian bites in the general admission area. The thought behind the no-meat menu? "We felt that it was a bit of a contradiction to be serving animal while also trying to save homeless animals," said Nicolas. "Vegetarian menus are not easy, but Design Cuisine and our other caterers did it beautifully."

Vitaminwater returned as a sponsor for the third year, this time partnering with the Fashion Institute of Design and Marketing to create over-the-top dresses inspired by the brand’s various water flavors. Institute graduate Clay Sadler created five avant-garde gowns, which models showcased on a stage in the general admission reception area, as well as the runway to kick off the main fashion show.

Entertainment Tonight’s Lawrence Zarian and PamelasPunch.com’s Pamela Sorensen served as M.C.s for the program, which began with remarks from Nichols and recognition as the male and female Model Washingtonian of the Year for raising $12,000 and $20,000, respectively—more than any other fund-raiser. Afterward, 80 models, who raised $3,000 each to participate, hit the runway with their dressed-up dogs for the 20-minute fashion presentation, featuring looks from 11 retailers like Vineyard Vines, Betsey Johnson, and Nicole Miller.

The benefit surpassed its goal for this year, raising $520,000 for the humane society and its outreach programs.

E20389sa
Photo: Daniel Swartz  / REVAMP.com
Syzygy arranged the central event space with dinner tables on one side of the runway and V.I.P. seating on the other.
Syzygy arranged the central event space with dinner tables on one side of the runway and V.I.P. seating on the other.
Photo: Daniel Swartz  / REVAMP.com
Quince Imaging suspended a large screen above the runway to ensure general-admission guests could still see the happenings onstage from the back of the room.
Quince Imaging suspended a large screen above the runway to ensure general-admission guests could still see the happenings onstage from the back of the room.
Photo: Daniel Swartz  / REVAMP.com
Design Cuisine Caterers used hot pink and silver linens to decorate the dinner tables.
Design Cuisine Caterers used hot pink and silver linens to decorate the dinner tables.
Photo: Daniel Swartz  / REVAMP.com
Edge Floral Event Designs created fire hydrant- and bone-shaped centerpieces for the V.V.I.P. dinner tables.
Edge Floral Event Designs created fire hydrant- and bone-shaped centerpieces for the V.V.I.P. dinner tables.
Photo: Daniel Swartz  / REVAMP.com
V.V.I.P. guests received gift bags filled with dog-related items like bowls, collars, and snacks.
V.V.I.P. guests received gift bags filled with dog-related items like bowls, collars, and snacks.
Photo: Daniel Swartz  / REVAMP.com
Design Cuisine served V.V.I.P. guests a three-course vegetarian meal, beginning with a roasted tomato, avocado, and quinoa tower.
Design Cuisine served V.V.I.P. guests a three-course vegetarian meal, beginning with a roasted tomato, avocado, and quinoa tower.
Photo: Daniel Swartz  / REVAMP.com
Models in the show each had to raise $3,000 to participate with their dogs.
Models in the show each had to raise $3,000 to participate with their dogs.
Photo: Moshe Zusman Photography 2011
Pink illuminated trees adorned the runway.
Pink illuminated trees adorned the runway.
Photo: Moshe Zusman Photography 2011
Vitaminwater partnered with the Fashion Institute of Design and Marketing for its Fashion for Flavors installation, with gowns inspired by the five flavors of Vitaminwater Zero.
Vitaminwater partnered with the Fashion Institute of Design and Marketing for its Fashion for Flavors installation, with gowns inspired by the five flavors of Vitaminwater Zero.
Photo: Daniel Swartz  / REVAMP.com
Latest in Programming & Entertainment
FX's 'A Murder at the End of the World' Dinner Party
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
For a 2023 event, Pixis Drones created a massive Pac-Man game in front of the Manhattan skyline using 750 drones. Watch a video here.
Programming & Entertainment
Bringing a Drone Show to Your Next Event? Follow These Expert Tips
Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.
Programming & Entertainment
How This Platform Is Simplifying Corporate Event Entertainment Booking
Related Stories
Each of the 70 models who walked the runway with a four-legged friend raised at least $5,000 for the Washington Humane Society. The top individual fund-raiser brought in $37,000.
Event Production & Fabrication
Jason Wu, Louis Vuitton Inspire Decor at Fashion for Paws
Dc Tara De Nicolas Picture 2png
Home
Video: Event Innovator Tara de Nicolas on Using Social Media to Lure Fund-Raiser Guests
Dogs walked the runway at the Washington Humane Society fashion show.
Florals
Puppy Style
E20282sa
Programming & Entertainment
Beacher's Madhouse: 3,000-Square-Foot, Vaudeville-Inspired Theater at the Hollywood Roosevelt
More in Programming & Entertainment
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
From mystery-centric dinner parties to true-crime-inspired experiences, more and more events are letting guests channel their inner detective.
FX's 'A Murder at the End of the World' Dinner Party
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Programming & Entertainment
Bringing a Drone Show to Your Next Event? Follow These Expert Tips
Here's how brands and event hosts can safely—and effectively—grab attention with a high-flying drone display.
For a 2023 event, Pixis Drones created a massive Pac-Man game in front of the Manhattan skyline using 750 drones. Watch a video here.
Programming & Entertainment
How This Platform Is Simplifying Corporate Event Entertainment Booking
EVA—which just announced $2 million in funding—bridges the gap between planners and performers, offering a streamlined, tech-driven approach to booking event entertainment.
Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.
Programming & Entertainment
Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected
Careful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.
Pexels Jibarofoto 2774556
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Last month's The Fall Guy premiere grabbed headlines with five action-packed stunts on the red carpet. Learn how the team pulled it off—and see some other jaw-dropping stunt moments we've loved at events.
Action-Packed Stunts at Events
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Programming & Entertainment
Event Personalization Moments That Really Worked
Personal touches, from custom playlists to innovative swag, are redefining attendee engagement. Here, event professionals share some of the most effective personalization moments they've created.
For a six-city tour with German gin brand Monkey47, creative marketing agency BMF designed custom silk scarves—which were then styled on site to enhance attendees' personal looks. “We chose scarves over any other branded giveaway because they are definitely having a fashion moment and allowed for guests to still embrace their individuality,” explains Melissa Notaro, a creative director for BMF.
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.
“We once had a premiere for a show that was set in New Orleans, and transitioning 250 guests from the screening room to the after-party was an opportunity for us to enhance the experience by bringing in a New Orleans-style second line band—who led the entire audience across a busy NYC street,' remembers Vox Media's Tara Reilly. 'It not only created a smooth transition, but it gave our audience an unexpected experience that was memorable and sparked conversation.”
Programming & Entertainment
Q&A: How Neon Carnival Became One of the Year's Most Coveted Event Invites
Hospitality veteran Brent Bolthouse discusses why the Coachella-adjacent party has stood the test of time, why he refuses to sell tickets, and the hospitality trends he's loving (and hating) right now.
Brent Bolthouse Discusses Neon Carnival 2024
Programming & Entertainment
7 Important Tips for Working with Event DJs
The right DJ can make or break the vibe of your event. Here are some tips for getting it right.
Shutterstock 670249444
Programming & Entertainment
SXSW 2024 Preview: Catching Up with the Festival's Chief Programming Officer on What’s New and Noteworthy
BizBash tapped SXSW’s longtime programming chief, Hugh Forrest, to dish on what to expect at this year’s fest, taking place March 8-16 in Austin, Texas.
South by Southwest 2024 is anticipated to draw 300,000 guests to downtown Austin, Texas, March 8-16 for keynote and featured speaker sessions, music festivals, brand activations, film premieres, over-the-top events, and so much more.
Programming & Entertainment
7 Wellness Trends to Expect at Large-Scale Events in 2024
From tech-infused therapies to sound healing to new food waste efforts, we spoke with seven wellness industry players to find out which trends they predict at big events in 2024.
The team from Carillon Miami Wellness Resort plans to bring a variety of touchless wellness technologies to various trade shows that can offer quick, 10-minute recharge sessions to attendees.
Page 1 of 171
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.