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  1. Production & Strategy
  2. Programming & Entertainment

Lollapalooza Preview Party Gets Food Trucks, Expanded Entertainment Lineup

Jenny Berg
August 8, 2011

Grace Potter, a model-esque blues singer from Vermont, took the stage at the Petrillo Band Shell on Thursday night with a bassist in a cocktail dress, a mustachioed drummer, and energetic children from local summer camps. At Galaplaooza, the official preview party for Lollapalooza and a benefit for the Parkways Foundation, staffers wearing "Send a Kid to Camp" pins reminded guests of the evening's cause and asked them to bid on raffle prizes. Otherwise, partygoers had no job but to rock out.

"This year, we expanded the entertainment lineup to include three acts. We wanted to give guests an even bigger taste of the Lolla experience," said Alison Krzys, the foundation's director of communications and events. Before Grace Potter performed, Walk the Moon and Elizaveta—two more acts that performed during Lollapalooza weekend—sang for the crowd. In past years, only one or two acts have performed.

Nearly 800 guests listened to the bands from sponsored lounge areas filled with plush leather furniture from Classic Party Rentals. Tables came stocked with magazines from sponsor Chicago and yellow glow sticks bearing the Charter One logo. Companies such as Google and Best Buy purchased the lounges, which ranged from $2,500 to $10,000 and each held about 10 guests.

While the event has offered buffet stations and food carts in previous years, this year a line of food trucks stood in a line near the band shell. Guests traveled from vehicle to vehicle to pick up everything from Cuban pork sandwiches to macaroni and cheese and red velvet cupcakes. Open bars slung vodka cocktails from sponsor Grey Goose, and servers also traveled to the lounge areas to take guests' drink orders.

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Photo: Barry Brecheisen for BizBash
Nearly 800 guests lounged in sponsored areas.
Nearly 800 guests lounged in sponsored areas.
Photo: Barry Brecheisen for BizBash
Google, one of the lounge sponsors, had a fuzzy mascot at its table.
Google, one of the lounge sponsors, had a fuzzy mascot at its table.
Photo: Barry Brecheisen for BizBash
The Google lounge also had candy dishes and mini branded beach chairs.
The Google lounge also had candy dishes and mini branded beach chairs.
Photo: Barry Brecheisen for BizBash
One of the raffle prizes was a custom bar with a built-in flat-screen TV, which served as a Grey Goose martini station during the event.
One of the raffle prizes was a custom bar with a built-in flat-screen TV, which served as a Grey Goose martini station during the event.
Photo: Barry Brecheisen for BizBash
Food trucks lined the event's perimeter.
Food trucks lined the event's perimeter.
Photo: Barry Brecheisen for BizBash
The Southern Mac and Cheese truck offered dishes topped with chorizo sausage, goat cheese, or sun-dried tomatoes.
The Southern Mac and Cheese truck offered dishes topped with chorizo sausage, goat cheese, or sun-dried tomatoes.
Photo: Barry Brecheisen for BizBash
The Slideride offered mini sandwiches and Caprese salads.
The Slideride offered mini sandwiches and Caprese salads.
Photo: Barry Brecheisen for BizBash
Flirty Cupcakes doled out treats in flavors such as red velvet and pineapple-rum.
Flirty Cupcakes doled out treats in flavors such as red velvet and pineapple-rum.
Photo: Barry Brecheisen for BizBash
DJ White Shadow spun for the first part of the evening.
DJ White Shadow spun for the first part of the evening.
Photo: Barry Brecheisen for BizBash
Co-chair Perry Farrell, the founder of Lollapalooza, welcomed guests to the event.
Co-chair Perry Farrell, the founder of Lollapalooza, welcomed guests to the event.
Photo: Barry Brecheisen for BizBash
The entertainment took place on the PlayStation stage, where throughout the weekend acts such as Beats Antique and Deftones played.
The entertainment took place on the PlayStation stage, where throughout the weekend acts such as Beats Antique and Deftones played.
Photo: Barry Brecheisen for BizBash
Singer-songwriter Elizaveta performed first.
Singer-songwriter Elizaveta performed first.
Photo: Barry Brecheisen for BizBash
Walk the Moon, a band from Cincinnati, was second on the lineup.
Walk the Moon, a band from Cincinnati, was second on the lineup.
Photo: Barry Brecheisen for BizBash
Grace Potter and the Nocturnals was the headline act.
Grace Potter and the Nocturnals was the headline act.
Photo: Barry Brecheisen for BizBash
Grace Potter's set included her songs 'Paris (Ooh La La)' and 'Low Road.'
Grace Potter's set included her songs "Paris (Ooh La La)" and "Low Road."
Photo: Barry Brecheisen for BizBash
Guests crowded in front of the stage while Grace Potter sang.
Guests crowded in front of the stage while Grace Potter sang.
Photo: Barry Brecheisen for BizBash
A gobo of the event's name in a purple guitar lit up the pavement in front of the stage.
A gobo of the event's name in a purple guitar lit up the pavement in front of the stage.
Photo: Barry Brecheisen for BizBash
The event offered a view of the downtown skyline.
The event offered a view of the downtown skyline.
Photo: Barry Brecheisen for BizBash
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