Creating a general session experience that cuts through the noise and captivates audiences is challenging, especially when a planner is collaborating with multiple vendors to bring a concept to fruition. The key is choosing a general session partner who understands both the creative and technical elements of a show. Working with a well-rounded partner allows creative ideas to flow from planning to production, which includes stage design, media systems, content creation, and production management.
For more than 25 years, AV Concepts’ multidisciplinary approach to creative, technology and engineering has enabled them to create at higher levels because they understand the technical requirements needed to bring creative concepts to life across any medium. “Our team is made up of both technologists and artists, so we’re able to help our clients brainstorm and implement new ideas for their keynotes and general sessions,” explained Malcolm Tinkham, vice president of creative solutions at AV Concepts.
Here are some ideas to spark the imagination during the general session planning process:
- Blend backgrounds with presentations: Intricate stage design requires custom content that doesn’t allow for PowerPoint authors to use the whole canvas. In this case, integrating slide backgrounds with the larger canvas gives the feel of a huge presentation. This coupled with a few full-canvas content changes will immerse attendees in the message.
- False-start opens: Create a false start so the full force of the audiovisual setup isn't used until after the opening speaker. This creates a personal touchpoint before the heightened energy of the presentation.
- Interactivity using conference apps: Integrate conference mobile applications with interactive stage content, simultaneously driving event app downloads and participation in important general session moments.
- Design through-lines: Take the design of the general session to breakout rooms, lounges, and parties. If there is a big curved widescreen, use curved displays in other areas. Carrying the theme throughout will create a seamless show experience for attendees.
AV Concepts is an experiential marketing partner that delivers creative audiovisual event solutions. It offers a collaborative, in-house approach for general sessions, keynote productions, and experiential marketing activations, including creative content creation, engineering, technology, and staging. Visit www.avconcepts.com to learn more.