The challenges of this year were numerous and well documented: tighter budgets, massive layoffs, concern that corporate events and business meetings look frivolous or wasteful, depressed party guests, and tight-fisted ticket buyers. But even faced with these difficulties, many event marketers forged ahead. They launched ambitious new programs. They improved on past successes. They harnessed the still-strong power of experiential marketing. They didn’t allow their limited resources to limit their strategic thinking.
So after months of bad news, here’s a look at the smart ideas and successful strategies that emerged in 2009. Starting today and running through the rest of the month, we’ll be posting stories from our annual best-of-the-year roundup. All of the stories will be archived here.
