The event industry can be defined as much by the financial (a shaky economic recovery) as the frivolous (fancy cocktails! food trucks!). Summarizing this year means looking at how those different forces collided. In addition to identifying the biggest trends, we also spoke to a couple of planners who persevered in the face of a challenging year: They launched new projects. They remade existing endeavors to adapt to the current climate. And they put on ambitious projects that proved the ongoing power of events as marketing tools.
So here’s a look at some of the best ideas, trends, and strategies to come about in 2010. Starting today and running through the rest of the month, we’ll be posting stories from our annual best-of-the-year roundup. All of the stories will be archived here.
