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Call Sheet #188: Hits and Misses at the SAG Awards, Super Bowl's Social Media Efforts, Pepsi’s Marketing Gamble

BIZBASH CALL SHEET — #188 — Monday, 01.30.12

Compiled today by Jana Schiowitz and Anna Sekula in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html  

 

* INCOMING *

1. SAG AWARDS RECAP: At the Screen Actors Guild awards, Martin Scorsese unintentionally provided the night’s comic relief as the focus of a drinking game proposed by the stars of “Bridesmaids.” E Online: “The ‘Bridesmaids’ trifecta of Kristen Wiig, Melissa McCarthy, and Maya Rudolph showed up and delivered some director-based drinking comedy involving Martin Scorsese, which pretty much killed.”

But it wasn’t all fun and games at the Shrine Exposition Center, with some awkward moments supplied during Dick van Dyke’s intro for Lifetime Achievement Award winner Mary Tyler Moore and John Cryer’s cold open.
http://eonli.ne/y2R6GN

The Huffington Post offers a look into the TV-ready food prepared for dinner party guests by Suzanne Goin of Los Angeles-based Lucques:
http://huff.to/yDFaeq

2. SCORING ATTENTION ON SOCIAL: The Super Bowl is becoming the social media event of the season for advertisers. Brands are creating pre-game buzz with teaser clips on TV and on the Internet. MSNBC:
http://on.msnbc.com/xtf8tT

3. PEPSI RENEWS STRATEGY: The world's largest snack-food maker is planning to increase its marketing budget, by as much as $600 million, in order to take back market share from Coca-Cola. Business Week: "To help pay for a boost in marketing and advertising spending, Nooyi may have to cut costs elsewhere, said Dave Novosel, a food and beverage analyst at Gimme Credit in New York. PepsiCo may fire several thousand employees this year, a person familiar with the plans said earlier this month."
http://buswk.co/xd2IhZ

4. INDIANAPOLIS AS HOST CITY: Forbes looks at why Indianapolis is a "highly desirable" host for the Super Bowl. "Once visitors arrive in downtown Indy, I can assure you that there is enough to do within Indy’s compact downtown and nearby outskirts to easily occupy and entertain one’s time for a four-day Super Bowl weekend."
http://onforb.es/w24EJb

5. TOP GLOBAL BRANDS: The General Sentiment's Global Brand Report of the fourth quarter of 2011 analyzes struggling companies and those on the top, including Apple, Samsung, Yahoo, and BlackBerry
http://bit.ly/wqSdHO


* LOCAL NEWS *

BALTIMORE: John Fisher has joined Fandango Productions as executive producer. Previously, Fisher was Showcall USA’s director of event operations.

BOSTON: Towne Stove & Spirits will host a Super Bowl party February 5. The game will show on 60-inch TVs, there will be a raffle on a jersey signed by Tom Brady, and specials include a punch cocktail and bourbon-glazed chicken wings.
http://bit.ly/ap9Sa2

CHICAGO: More than 200 restaurants are participating in Chicago Restaurant Week, which runs February 17-26.

LAS VEGAS: "Nevada's casinos have taken on more debt than ever before, shifting the finances of the state's largest industry into unprecedented territory, according to an analysis of state gambling data by the University of Nevada, Las Vegas." Las Vegas Review-Journal:
http://bit.ly/x0FqGF    

MIAMI/SOUTH FLORIDA: The second annual Miami Taste of Brickell Food and Wine Festival, presented by the Continental Group, is March 24-25. The event will benefit the Kristi House and offer dishes from more than 50 local restaurants.

Feeding South Florida is hosting its second annual March for Hunger 5K Walk/Run March 3, which will take place on the boardwalk and beach area in Hollywood.

The Market America World Conference will be held at the American Airlines Arena February 2-4.
http://bit.ly/aB8JDG

MINNEAPOLIS: John Yeadon was named director of sales and marketing for the Hyatt Regency. Previously, Yeadon served as sales manager at Hyatt Regency properties in Indianapolis and Denver.

NEW YORK: Media registrations for the New York International Auto Show are up 13 percent compared to the same period last year, as are press conference requests. The show is April 6-15 at the Jacob K. Javits Convention Center.
http://bit.ly/19ZbEp

Dragon Week, a series of exclusive fashion and retail events catering to  affluent Chinese clientele, didn't see as many guests as it would have liked. WWD:
http://bit.ly/yzHRyj

Floral designer Kerry Quade, formerly of Brooklyn's Root Stock and Quade launched her own business, a by-appointment-only studio in Red Hook.

NIAGARA FALLS: Vittoria Wikston has been named director of business development for the Tourism Visitors & Convention Bureau.

ORLANDO: A group of Tampa-area event professionals came together for the second year in a row to produce Calendar for a Cause, a calendar featuring photos of pediatric cancer patients and survivors. The group will unveil the calendar at a gala Wednesday night at the Tampa Yacht & Country Club. Proceeds from the calendar and the event benefit the Children's Cancer Center in Tampa. Committee members include Georgia Watson Events, RSBP Events, One Fine Day, Botanica Design Studio, Aaron Lockwood Photography, and Ryan Joseph Photography. 

The Orlando Sentinel talks to merchants near the Amway Center who are upset about the N.B.A.'s plans to erect an eight-foot, opaque fence in front of their businesses for the All-Star Game. The restaurant and store owners say they want $3.5 million in compensation from the city and the league.
http://thesent.nl/zdUAlr

PHILADELPHIA: Starting today, the Four Seasons Hotel will uncap the first beer in its "a Beer Four All Seasons" series. Partnering with the Dock Street Brewing Company, the property’s chefs and sommelier created a special Truffled Old Ale.

SONOMA COUNTY: The Sonoma State University's Donald and Maureen Green Music Center will officially open September 29. The main auditorium, Weill Concert Hall, will seat 1,400 and additional seating outdoors will be available by opening a modular rear wall.

TORONTO: Pride Toronto changed the dates of World Pride 2014, which was originally scheduled for July 11-20. World Pride will now run June 20-29, 2014 to avoid conflict with the Lion's Club International conference. There was a concern that there would not be enough hotel rooms to accommodate both events. Xtra:
http://bit.ly/zlqBz5

WASHINGTON: The National Press Club announced Thursday that Alec Baldwin will address the club at a luncheon April 19 to discuss art and politics. The Examiner:
http://bit.ly/Aguioz

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html

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