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How 18,000 Balls Boosted an Event's Social Media Exposure

At Tumblr's recent celebration, the event's hashtag was placed directly above a tough-to-resist photo opportunity.

December 17, 2014

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Photo: Scott Roth

On December 10, Tumblr hosted its "Year In Review" bash at New York's Brooklyn Night Bazaar. Produced by NVE: The Experience Agency, the event was aimed at bringing the Tumblr screen to life; as such, content projected around the venue featured some 3,200 GIFs and images selected from the online platform. There was also an opportunity to create new images in a 10- by 10-foot ball pit that producers installed in front of a wall bearing the event's hashtag. Guests jumped into—and posed for photos in—the nostalgic activation, which was filled with 18,000 multicolored balls.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

Mardis Gras 2024 Sustainability Efforts

Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras

Tips for Repurposing Event Content

9 Tips for Effectively Repurposing Event Content

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

10 Tips on How to Optimize a Private Dining Room for Events

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras

Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.

Mardis Gras 2024 Sustainability Efforts

9 Tips for Effectively Repurposing Event Content

Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.

Tips for Repurposing Event Content

10 Tips on How to Optimize a Private Dining Room for Events

From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

9 Ways to Minimize Travel-Related Delays to Your Event

According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.

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9 Must-Read Tips for Working with Event Photographers

Three experienced event photographers share the best way to get the exact shots you want.

Tips for Working With Event Photographers

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

How (and Why) to Clearly Define Your Event’s Mission Statement

6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping Site

Steal these tips to elevate any alfresco gathering, retreat, or off-site meeting.

After checking into Under Canvas Acadia, guests can opt to watch a demonstration of how to work the wood-burning stoves found in each tent.

3 Tips for Integrating Causes Into Events—Even at the Last Minute

After a tragedy like the Maui wildfires, many event hosts are eager to help. Experiential expert Kelly Markus shares how to do it effectively and authentically.

Tips for Integrating Causes Into Events

The New Rules for Turning Event Attendees Into Brand Advocates

Step aside, social media. Amy Blackman, a strategic partner for Spiro, shares the academic framework she's using to drive year-round event participation and engagement.

How This Events Team Dealt with Extreme Weather During a Gala

A thunderstorm and tornado warnings meant the planners at Lincoln Park Zoo needed a backup plan.

Inspired by the zoo’s giraffe inhabitants, the ball’s theme was “Reaching New Heights.” Inside the dinner tent, decor from Vince Hart Designs was meant to evoke a sunset in the Serengeti, where giraffes roam freely.

8 Tips for Using Inclusive Language at Events

Words matter. Here's how event professionals and speakers can use more inclusive language in their marketing materials, programming, and other event communications.

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F&B Pros and Marketers Dish on Top 2023 Experiential Event Trends

The second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.

Lengua Conference 2023 took place at The Sacred Space from May 30 to June 1, backed by sponsors American Express, Resy, Sanpellegrino, and Stella Artois.

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