To celebrate the conference's 20-year history, organizers displayed videos and photos from past years.
Photo: Mitra Sorrells/BizBash
In addition to providing information on mobile apps, organizers displayed several traditional directories of exhibitors within the Solutions Showcase.
Photo: Mitra Sorrells/BizBash
Organizers are hoping a new Twitter contest will encourage conference attendees to interact with "I.B.M. Champions," a group of influential bloggers, analysts, clients, and business partners.
Photo: Mitra Sorrells/BizBash
Traditional signage mixed with custom lighting effects to indicate various sections of the Solutions Showcase.
Photo: Mitra Sorrells/BizBash
Attendees could use touch-screen monitors throughout the conference to access informational videos, case studies, and product information.
Photo: Mitra Sorrells/BizBash
At one end of the exhibit hall, I.B.M.'s business partners hosted 20-minute information sessions in an open presentation area.