Production & StrategyStrategySOCIAL MEDIAApril 6, 2013Servers wore buttons that displayed the event's Instagram tag.Photo: Nadia Chaudhury/BizBashLoic Le Meur, founder of European tech event LeWeb, said sharing video content from his event via online platforms like YouTube has driven more attendees to the live event.Photo: Jean-Baptiste Bellet for LeWebLatest in StrategyStrategyHow to Shut Down a Major City Strip for a Single-Day Food and Wine FestStrategyQ&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi GrasStrategy9 Tips for Effectively Repurposing Event ContentStrategy10 Tips on How to Optimize a Private Dining Room for EventsRelated StoriesStrategyInside 'Food & Wine's Asian-Inspired Chef EventStrategyLand Rover Shuts Down New York Streets for Car LaunchStrategySocial MediaStrategySocial Media Event Planning