Production & StrategyStrategySOCIAL MEDIAApril 6, 2013Servers wore buttons that displayed the event's Instagram tag.Photo: Nadia Chaudhury/BizBashLoic Le Meur, founder of European tech event LeWeb, said sharing video content from his event via online platforms like YouTube has driven more attendees to the live event.Photo: Jean-Baptiste Bellet for LeWebLatest in StrategyStrategyHow Higher Tariffs Are Impacting the Event IndustryOpinion & ExpertsThe Case for Hosting Events in Los Angeles Right NowStrategy20 Toasty Tips for Keeping Guests Warm at Winter EventsStrategyHow REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From ItRelated StoriesStrategyInside 'Food & Wine's Asian-Inspired Chef EventStrategyLand Rover Shuts Down New York Streets for Car LaunchStrategySocial MediaStrategySocial Media Event Planning