To build buzz during the two press days, the New York Auto Show invited fans on Twitter and Facebook to request Vine videos of some of the new vehicles.
Photo: Courtesy of New York Auto Show
Monitors behind the Social Media Hub's front desk display the volume of tweets over time, a leaderboard of the most active people tweeting with the event hashtags, photos shared on Twitter and Instagram, a word cloud of trending topics, and more.
Photo: Mitra Sorrells/BizBash
At the 2012 Bonnaroo festival, guests swiped their R.F.I.D. wristbands 200,000 times, creating instant Facebook posts that each received an average of seven "likes" or comments.
Photo: Erika Goldring
Debi Lilly, owner of A Perfect Event, creates multiple Vine videos at every event and shares them through her Twitter and Facebook accounts.
Photo: Courtesy of Debi Lilly
4. Grey Goose
Earlier this month, Grey Goose hosted a launch party for its new Cherry Noir flavor at Thompson Hotel in Toronto. At the event, guests could use Instaprint, a location-based photo booth for Instagram designed with a specific hashtag, to print out keepsake photos. Some 365 images were printed out on site, but using the hashtag #cherrynoir, guests created more than 131,000 social media impressions that night.
Photo: George Pimentel
