SOCIAL MEDIA PIX

October 27, 2013
About 75 percent of U.S. Latinos currently own a smartphone, so marketers looking to tap into the growing demographic should incorporate social media call-to-actions like Cosmopolitan en Español did for an event in South Beach this summer.
About 75 percent of U.S. Latinos currently own a smartphone, so marketers looking to tap into the growing demographic should incorporate social media call-to-actions like Cosmopolitan en Español did for an event in South Beach this summer.
Photo: Nicolas Stipcianos
4. Provide a Memento
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
13. Use It as Decor
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
Lacoste provided colorful beach towels for guests who tweeted about the event.
Lacoste provided colorful beach towels for guests who tweeted about the event.
Photo: D. Channing Muller for BizBash
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