Production & StrategyStrategySocial MediaJuly 25, 2015Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.Photo: Courtesy of SprinklrLatest in StrategyStrategyHow Higher Tariffs Are Impacting the Event IndustryOpinion & ExpertsThe Case for Hosting Events in Los Angeles Right NowStrategy20 Toasty Tips for Keeping Guests Warm at Winter EventsStrategyHow REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From ItRelated StoriesStrategyWhy Adidas Built Its Own Soccer Field in a WarehouseStrategyHow an Online Brand Brought the Fan Experience Into Real LifeStrategySee How Coffee Can Boost Your Event's Social Media PresenceStrategy25 Event Pros You Should Be Following On Instagram