Uniqlo, the Japanese clothing brand, will open its first Chicago store on Michigan Avenue later this month. To promote the opening, the brand is hosting a series of midday “train takeovers” on Chicago Transit Authority trains. Inspired by the Japanese fortune-telling tradition called omikuji, organizers tied paper strips containing special notes and prizes onto strings. The activation is called the "Lucky Kuji" raffle.
On their seats, guests find gift bags filled with Uniqlo products and Japanese snacks such as "Hello Panda" Meiji cookies.
Web-based mattress company Casper launched its Nap Tour on September 11 in Boston and will conclude in Miami on November 1. The tour offers pop-up camping-style tents for guests to try out mattresses and schedule 30-minute naps. Swag branded in Casper’s signature blue-and-white color palette included cocktail napkins with a custom Snooze Bar logo, which artists used to sketch out guests’ dreams.
