
Kari Feinstein also produced a second blogger brunch at the Hotel on Rivington during New York Fashion Week in September for Hearts on Fire and Chapstick, where products sat upon plates next to heart-shaped personalized cookies from Tribeca Treats.
Photo: WireImage

Vanity Fair brought its Vanity Fair Social Club to Emmy weekend for the first time this year; previously, it happened only during the Oscars. The event produced by Caravents and held at the creative co-working space WeWork Hollywood hosted panels, events, and activations aimed at bloggers as well as digital journalists. A bar offered goods from various sponsors like Brooks Brothers and Viktor & Rolf; guests could step up, select their offerings, and post to social media channels in exchange for the goodies.
Photo: Alesandra Dubin/BizBash

Johnnie Walker hosted its House of Walker tasting and education events last fall in Austin, Texas. As they arrived, all social media influencer guests received cards embedded with R.F.I.D. tags that allowed them tastes at each of the six stations. Guests could link their cards to their social accounts to enable easy sharing, and a highly visual and personal welcome message appeared when guests put their cards into designated slots at the tasting mats.
Photo: Nadia Chaudhury/BizBash