Pancake artist Nathan Shields of Saipancakes created more than 70 pancake portraits during the event.
Photo: Courtesy of IHOP
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.
Photo: Michael Simon
At the 2014 New York Auto Show, BMF Media Group built a custom arcade and brought in '90s rapper Biz Markie. "The auto show draws dealership owners and salespeople from all over then country, and this was a huge home run for them," said BMF co-founder Bruce Starr.
Photo: Courtesy of BMF Media Group
BMF also wrangled Flava Flav for a 2014 flavor launch party for beverage brand Bai. The musician posed with guests at a photo activation that, according to Starr, inspired plenty of social media traction.
Photo: Courtesy of BMF Media Group
Chicago company Groupon uses nostalgic games—such as Twister—to bond employees at its annual summertime outing.
Photo: Courtesy of Groupon
