BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Strategy

Travel Makes Over Popular Venue as Oasis

For a new take on Skylight—the location of a slew of recent high-profile parties—the magazine invited guests to enter through the back door. And two rows of palm trees.

July 20, 2005
How to make a popular venue feel fresh? Try the back door. That’s how Travel & Leisure added a little mystery to Skylight, the large raw space that has hosted high-profile events for Domino, Dolce & Gabbana, and Dom Perignon recently. Creative projects director Laura Aviva sent invitations for the magazine’s World’s Best awards giving only the rear address, 30 Renwick Street—not the venue’s name or regular Hudson Street address—and gave it a stylish makeover fitting its travel-minded host.
When guests arrived on shabby Renwick—which typically has more construction and trash bins than cachet—past a metal cyclone fence, they found rows of palm trees rising like an oasis from a stone and gravel path leading to the party. The trees came from Florida through Chris King of Foliage, and the gravel had arrived the day before to spruce up what is normally a loading dock and small parking lot (which can double as a terrace for parties).

That unique entrance made for a dramatic introduction to the venue’s giant main space, where Aviva and designer Dean Christopher painted sections of the walls blue and brought in custom furniture for a unique feel. The scheme worked so well, Aviva said one publicist whose firm (his name is on the door) has hosted multiple events there had to be told it was the same venue.

(Now, we realize Skylight opened this past September, meaning it’s not really that old, but media types can be acutely aware of who used which place when—one frequent party guest who wasn’t fooled commented to us that Skylight is this year’s Splashlight Studios, which saw a rash of magazine and fashion parties after it opened in 2002. Cattiness aside, both are great spaces.)

In the main space, the party had plenty of Caribbean touches, but a decidedly urban feel. The venue’s super-high ceilings allowed plenty of room for stiltwalkers from Brooklyn Jumbies and more palm trees. Olivier Cheng served coconut-crusted shrimp with tamarind dipping sauce, and lobster and mango skewers with spicy vanilla sauce. In the long hall behind the main space—er, in front of it, normally—hung cube-shaped lamps with photos from the magazine and the names of its 32 award winners, making for a striking design element and an unexpected display. “It seemed really obvious to do a gallery on the wall,” Aviva said.

Among Aviva’s other tricks—and she’s big on production tricks, like building platforms over a pool in Lincoln Center for last year’s awards—were custom-made wall dividers with built-in seating and aquariums filled with tropical fish. Designer Justin Muir from City Aquarium (he did the Coral Room) built tanks filled with a total of 60 fish and 500 to 600 gallons of water. Using saltwater fish made for a challenge: adjusting the chemicals can be tricky, and his usual, permanent designs can take 30 days to set up. The event’s fish only arrived from California that morning via FedEx (“in bags like you win at the fair,” Aviva said), and were in the tanks by the afternoon. But not to worry: no fish were harmed in the production of this event, Muir assured us.

—Chad Kaydo

Photos: Jeff Thomas/ImageCapture for BiZBash (aquarium, stiltwalkers, lamps); Jerry Kean (entrance)

Related Stories

T&L Holds Party Over Lincoln Center Pool

Travel & Leisure Awards Have Cool Displays

Travel & Leisure's Tent Camp on the Hudson

Q&A: Travel & Leisure's Laura Aviva
Palm trees decorated the back entrance at Skylight for Travel & Leisure’s World’s Best awards party.
Palm trees decorated the back entrance at Skylight for Travel & Leisure’s World’s Best awards party.
Stiltwalkers from Brooklyn Jumbies walked among more palms and custom furniture.
Stiltwalkers from Brooklyn Jumbies walked among more palms and custom furniture.
Justin Muir from City Aquarium built tanks for tropical fish inside custom furniture pieces.
Justin Muir from City Aquarium built tanks for tropical fish inside custom furniture pieces.
Cube-shaped lamps in the venue’s long hallway made for an unexpected display of the 32 award winners.
Cube-shaped lamps in the venue’s long hallway made for an unexpected display of the 32 award winners.
Latest in Strategy
Firmbee Com Jrh5l Aq M Is Unsplash
Strategy
How Higher Tariffs Are Impacting the Event Industry
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Related Stories
Party girl Osbourne.
Strategy
It Happened to Me: My Headliner Headed to Rehab
E4966 Litegreen 320
Strategy
10 Tips for Cutting Costs
At Justice magazine’s launch party at Plus, guests played with the toy handcuffs that served as decor.
Strategy
Justice Mag Launch Guilty of Fun Stunts
Larry Abel/De-signs decorated Garnier's lounge at Entertainment Weekly's Must List party with heads made of chocolate, with haircolors and styles represented by orange peels, strawberries, black licorice, lemon slices, and coffee beans. Avi Adler's David Stark created a large striped wall of lemons and limes filled in with yellow and green flowers as a background.
Strategy
EW Party Offers Sweet Sponsorship Deals
More in Strategy
Strategy
How Higher Tariffs Are Impacting the Event Industry
Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.
Firmbee Com Jrh5l Aq M Is Unsplash
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Strategy
20 Toasty Tips for Keeping Guests Warm at Winter Events
Discover how to infuse warmth into your event—without sacrificing style and creativity.
Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Waste management is a major part of the outdoor retailer's sustainable event practices.
Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.
Strategy
Does Your Event Need a Custom Scent?
The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.
How to Use Scents at Events
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.
At Lollapalooza 2019, Pepsi offered shade under a giant prop rainbow. Guests could also swing under cloud-shaped balloons. See more: Lollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake Winery
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit
Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.
'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'
Strategy
How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest
We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.
The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.
Strategy
Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras
Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.
Mardis Gras 2024 Sustainability Efforts
Strategy
9 Tips for Effectively Repurposing Event Content
Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.
Tips for Repurposing Event Content
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.
At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.
Strategy
9 Ways to Minimize Travel-Related Delays to Your Event
According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.
Shutterstock 335469545
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.