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  1. Production & Strategy
  2. Strategy

Voices & Visions Gala Adds Interactive Element, Raises $1 Million

Erin L. Souza
June 3, 2011

The Home for Little Wanderers’ annual Voices & Visions fund-raiser drew 1,000 guests and raised nearly $1 million for the home’s 20 programs on May 25. The event, held at the Seaport World Trade Center, Boston’s 50,000-square-foot convention space, incorporated children's art to raise awareness about the therapeutic benefits art provides to children with emotional and behavioral challenges.

The goal was to use art to represent the children and families the home serves and to expose guests to global cultures. In addition to the student artwork—which included more than 100 shoes decorated to represent places ranging from China to Puerto Rico, Asian-inspired paintings, and Egyptian sculptures—new this year was a strong presence representing the “voice” piece of Voices & Visions. The evening’s entertainment included a poetry reading and a singing performance by the Voices of Renaissance children’s choir, plus TV news anchor Liz Brunner.

After a cocktail reception and silent auction in a 20,000-square-foot space filled with art exhibits divided by culture and continent, guests entered a main dining space illuminated by green and blue, where the entertainment and award program preceded dinner.

The challenges of producing an event of this size, according to event producer and designer Barbara Edelin, were scale and budget. “The home’s art instructors are instrumental in working with children to create an exhibit and theme that will wow guests when they arrive,” she said. They aimed for that "wow" factor with brightly colored, handmade artwork on easels, placed on tables and hanging from the ceiling. In the main dining space, Home for Little Wanderers-branded glass centerpieces topped the 100 tables, a reusable and economical element the home added to the event last year and brought out again.

In addition to the child-centric artwork and entertainment, the event producers added an interactive element for the adult guests. The home’s focus on social media began in 2007 and picked up during this year’s event, where table cards with a hashtag for the event and the Home for Little Wanderers’ social media links were placed next to each piece of art, encouraging guests to post their comments about the work online.

The Home for Little Wanderers ' Voices & Visions gala brought multicultural art to the Seaport World Trade Center.
The Home for Little Wanderers\' Voices & Visions gala brought multicultural art to the Seaport World Trade Center.
Photo: Michael Blanchard Photography
Event producers played on the space's large size by hanging paper birds from the ceiling of the 50,000-square-foot venue.
Event producers played on the space's large size by hanging paper birds from the ceiling of the 50,000-square-foot venue.
Photo: Michael Blanchard Photography
More than 100 shoes decorated to highlight each child's heritage served as an art exhibit in the reception space.
More than 100 shoes decorated to highlight each child's heritage served as an art exhibit in the reception space.
Photo: Michael Blanchard Photography
Green lighting in the main dining space illuminated the white table linens.
Green lighting in the main dining space illuminated the white table linens.
Photo: Michael Blanchard Photography
Guests bid on items in a silent auction during cocktail hour.
Guests bid on items in a silent auction during cocktail hour.
Photo: Michael Blanchard Photography
The 90 silent-auction items were divided by category, making shopping easy for guests.
The 90 silent-auction items were divided by category, making shopping easy for guests.
Photo: Michael Blanchard Photography
Large screens flanked the stage in the main dining space, where 100 tables provided seating for 1,000 guests.
Large screens flanked the stage in the main dining space, where 100 tables provided seating for 1,000 guests.
Photo: Michael Blanchard Photography
Egyptian-inspired artwork and continent-shaped lighting created a museum vibe in the reception space.
Egyptian-inspired artwork and continent-shaped lighting created a museum vibe in the reception space.
Photo: Michael Blanchard Photography
Guests got a closer look at the artwork, produced by children the home serves.
Guests got a closer look at the artwork, produced by children the home serves.
Photo: Michael Blanchard Photography
The reception area included four bars in each corner of the space.
The reception area included four bars in each corner of the space.
Photo: Michael Blanchard Photography
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