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  1. Production & Strategy
  2. Strategy

'Oceana' Announces Canadian Arts and Fashion Awards With Red-Hued Event

Carla Warrilow
February 8, 2012

About 100 influential guests filled the Relaxation Lounge at the Ritz-Carlton spa on Thursday night for a secret announcement: the launch of the Canadian Arts and Fashion Awards in 2013. Hosted by Oceana magazine, the event brought together people in the art and fashion industry as well as the business sector. “We wanted to share the news with both the arts and business communities, as we hope that the C.A.F.A.s will bridge the gap between the two communities,” said Brittney Kuczynski, editor in chief of Oceana and C.E.O. of the new awards.

Candice Chan and Alison Slight of Candice&Alison Luxury Event Management designed the event and got guests’ attention with extravagant invitations, hand-delivered by Ritz-Carlton concierges. “As the event was to announce a Canadian milestone event, the client wanted to ensure the right people would be attending,” said Chan, creative director at Candice&Alison. “Nothing attracts and ensures guest attendance more than an exciting invitation.” She added that electronic invites don’t always convey the luxury and exclusivity they were looking to express. The invitations, created by Palettera Custom Correspondences, were delivered in red-and-gold boxes adorned with the names of the invited guests, which included model Coco Rocha, Mayor Rob Ford, and socialite Suzanne Rogers.

The venue served as inspiration for both the event's design and the menu. “Red became the natural theme, because the hotel’s decor centres around ‘Canadian Renaissance,’” Chan said. The intimate space was uplit in red with lanterns and candles adding ambiance. Servers circulated with red cocktails, rose petals were scattered throughout the spa, and flowers from Jackie O matched the colour scheme.

As for the food, servers passed dishes like tuna tataki with grilled pineapple, yuzu, and cilantro; salmon tartar in squid ink cones; and mango and cucumber gazpacho with grilled lobster. “As the event was taking place in the Ritz Carlton Spa, we were inspired by the feeling you get by being in world-class spas," Chan said. "The feeling is always of a faraway place, exotic and relaxing.” 

The event began at 6 p.m., and the announcement was made at 7:30; guests mingled until 9 p.m.

Ritz 02
Ritz 02
Ritz 02
Photo: Verve Photo Company
The red theme started with the invitations from Palettera Custom Correspondences. The invitations were hand delivered by the Ritz-Carlton concierge service. The top of the hexagonal box was adorned with the names of everyone invited. Inside was a black fabric flower and a few details about the mysterious announcement.
The red theme started with the invitations from Palettera Custom Correspondences. The invitations were hand delivered by the Ritz-Carlton concierge service. The top of the hexagonal box was adorned with the names of everyone invited. Inside was a black fabric flower and a few details about the mysterious announcement.
Photo: Verve Photo Company
The entrance of the Ritz-Carlton Spa was uplit in red and lined with lanterns. Details about the announcement were kept secret.
The entrance of the Ritz-Carlton Spa was uplit in red and lined with lanterns. Details about the announcement were kept secret.
Photo: Carla Warrilow/BizBash
Candles and lanterns lined the way to the Relaxation Lounge.
Candles and lanterns lined the way to the Relaxation Lounge.
Photo: Verve Photo Company
The intimate Relaxation Lounge was uplit in red. A permanent glass art installation hangs from the ceiling.
The intimate Relaxation Lounge was uplit in red. A permanent glass art installation hangs from the ceiling.
Photo: Verve Photo Company
Jackie O created a tall flower arrangement with orchids and bamboo at a refreshments table. Guests helped themselves to flavoured water.
Jackie O created a tall flower arrangement with orchids and bamboo at a refreshments table. Guests helped themselves to flavoured water.
Photo: Verve Photo Company
The flower arrangements matched the red colour scheme.
The flower arrangements matched the red colour scheme.
Photo: Verve Photo Company
Guests could get complimentary hand massages in the spa treatment rooms.
Guests could get complimentary hand massages in the spa treatment rooms.
Photo: Carla Warrilow/BizBash
The Ritz-Carlton served red cocktails from a tray covered in rose petals. They served a Kir Royale, with champagne and a splash of creme de casis. In martini glasses they served a mocktail with grenadine, lime soda, and cranberry juice.
The Ritz-Carlton served red cocktails from a tray covered in rose petals. They served a Kir Royale, with champagne and a splash of creme de casis. In martini glasses they served a mocktail with grenadine, lime soda, and cranberry juice.
Photo: Verve Photo Company
The hotel catered the event, serving spoons of red quinoa with apple and vanilla.
The hotel catered the event, serving spoons of red quinoa with apple and vanilla.
Photo: Verve Photo Company
Servers also passed spoons of haricot vert and purple cauliflower salad, topped with micro herbs.
Servers also passed spoons of haricot vert and purple cauliflower salad, topped with micro herbs.
Photo: Verve Photo Company
Squid ink cones held salmon tartar and caviar.
Squid ink cones held salmon tartar and caviar.
Photo: Verve Photo Company
Brittney Kuczynski, editor in chief of Oceana and C.E.O. of the new awards, unveiled the Canadian Arts and Fashion Awards around 7:30 p.m. Images of the awards logo and categories were projected onto the wall behind her. The award, pictured, was designed by Canadian designer Karim Rashid.
Brittney Kuczynski, editor in chief of Oceana and C.E.O. of the new awards, unveiled the Canadian Arts and Fashion Awards around 7:30 p.m. Images of the awards logo and categories were projected onto the wall behind her. The award, pictured, was designed by Canadian designer Karim Rashid.
Photo: Verve Photo Company
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