To celebrate the longest day of the year—the summer solstice on June 21—Thrillist held an event it called "Best Day of Your Life." The event sent 800 guests to a dozen venues across New York's East Village for curated experiences with entertainment, food, and beverages. It was the second iteration of the event, which was planned by Thrillist Media Group's internal events team in partnership with Ark Endeavors.
To encourage guests to promote the event on social media, Thrillist plastered more than 20 items with the event's logo and hashtag. From phone charging stations to mini bottles of sunscreen, here are some of the creative places Thrillist planners found to brand the event.
A street team of models in branded pedicabs delivered pizza to guests attending Best Day of Your Life events throughout the East Village.
Photo: Thrillist
At Amsterdam Billiard Club, pool balls featured the event logo as well as branding for the Showtime drama Ray Donovan.
Photo: Thrillist
Cigars and cigar cutters also displayed the logos for Ray Donovan and the event. Other branded items promoting the boxing drama included pint glasses and autograph cards for former heavyweight champ Riddick Bowe to sign.
Photo: Christos Katsiaouni
Guests could get branded airbrushed tattoos, choosing from three images: a cheeseburger, a bottle of beer, or the Thrillist logo.
Photo: Dobrin Marchev
Stoli hosted a summer dance party at Brazen Fox and gave away branded bottles of sunsuncreen—useful swag on the hot summer day.
Photo: Christos Katsiaouni
Stoli also handed out branded sunglasses and sweatbands. Stoli served spiked popsicles that revealed the event logo on the wooden stick after guests finished them.
Photo: Christos Katsiaouni
Even the phone charging station featured the event's brand imagery.
Photo: Christos Katsiaouni
Guests checked in at the concert venue Webster Hall, which featured the event name, hashtag, and host's name on its marquee.
Photo: Thrillist
Guests wore branded hats, credentials, and other items that advertised the event.
Photo: Thrillist
Mirror decals of the Best Day of Your Life event hashtag as well as Thrillist's logo decorated one venue.
Photo: Christos Katsiaouni
Guests wore Thrillist T-shirts at the "Sweet & Intense" lounge at Bar13 hosted by hard cider brand Johnny Appleseed, which served chili pepper candy apples.
Photo: Christos Katsiaouni
Entry wristbands featured the event hashtag and logos for sponsors such as Johnny Appleseed.
Photo: Thrillist
