11 Instagram-Friendly Alternatives to Step-and-Repeats
Three-dimensional setups, lush flowers and foliage, and out-there props are among the ways organizers motivate influential guests to share an event's message on social media.
The very raison d'être of a press wall is to serve as a backdrop for photographers' shots. But an arrivals line works overtime when it also catches the eye of ordinary guests—likely influencers themselves—who become inspired to share snaps of it or with it on social media, proliferating the event's message even further. Event hosts have used plenty of inspired ideas, including balloons, pool toys, vertical walls of live plants, flowers, and even farm animal cutouts to get the job done.
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