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  1. Production & Strategy
  2. Strategy

8 Ideas for Festive Family-Friendly Activities

Elizabeth Glaser Pediatric AIDS Foundation's annual family festival incorporated sponsors and engaged guests at all-ages stations.

Alesandra Dubin
November 4, 2015

The Elizabeth Glaser Pediatric AIDS Foundation celebrated its 26th annual A Time for Heroes family festival at Smashbox Studios in Los Angeles on October 25. The event, which has raised more than $35 million since its inception, keeps guest, donor, and sponsor interest by continually reinventing itself as a lively all-ages festival.


Among the format changes this year were a new venue, a move to include higher-level performers—Nico & Vinz—plus a new slate of activations meant to engage guests of all ages, as well as incorporate sponsors.

Stephanie Vaughan, who has been the foundation’s event manager for the program since 2006, worked alongside Simply Troy Lifestyle & Events to produce the festival for the second year. Vita Perfetta and Plan-It Interactive helped execute the variety of activity stations within the space.

For Melissa Joan Hart’s brand King of Harts, a new sponsor, organizers set up an area that resembled a camp site in Lake Tahoe, which is the inspiration for the new boys 'clothing line's fall collection. The booth featured a s’mores-making station and storytelling sessions around the campfire, where celebrities like Tori Spelling and Garcelle Beauvais read to children in attendance (including from Beauvais's new book, I Am Awesome). Plants, an autumnal backdrop, a cabin, and a canoe added to the scenery.

At an animation station from another new sponsor, Nickelodeon, professional animators from the animated series Pig Goat Banana Cricket were on hand to draw along with the kids in attendance, helping them create artworks as takeaways.

Other activities included human bowling, where kids squeezed into a caged ball and rolled down an alley in an attempt to knock over oversize pins; an indoor surfing station; balloon animal making; basketball; a station from Cinema Makeup School offering face painting, tattoos, and feather eyelashes; and a science area with actress and education advocate Danica McKellar. A station allowed guests to design their own screen-printed gift bags and use the totes to collect goodies as they went from activity to activity.

“All of the activities were a huge hit. We were very pleased with the variety of activities this year for different ages of kids and [the mix of] crafty versus active,” said Vaughan.

She said new activations are critical to the event format and sponsorship goals. “With A Time for Heroes being in its 26th year, keeping it fresh is absolutely crucial. We have a group of very loyal, very supportive donors, and they enjoy attending every year because we keep our activities new and fun."

Correction: The spelling of Danica McKellar has been updated.

A human bowling activity—in which guests tried to knock over oversize pins from within a caged ball—was among the crowd favorites at the Elizabeth Glaser Pediatric AIDS Foundation's A Time for Heroes family festival.
A human bowling activity—in which guests tried to knock over oversize pins from within a caged ball—was among the crowd favorites at the Elizabeth Glaser Pediatric AIDS Foundation's A Time for Heroes family festival.
Photo: Angela Weiss/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
For new sponsor King of Harts, organizers set up an area meant to resemble a camp site in Lake Tahoe.
For new sponsor King of Harts, organizers set up an area meant to resemble a camp site in Lake Tahoe.
Photo: Angela Weiss/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
The booth included a s’mores-making station.
The booth included a s’mores-making station.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
Cinema Makeup School provided a station where guests got temporary tattoos, feather eyelashes, and face paint.
Cinema Makeup School provided a station where guests got temporary tattoos, feather eyelashes, and face paint.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
Guests could design their own screen-printed bags to collect takeaways from various activity stations.
Guests could design their own screen-printed bags to collect takeaways from various activity stations.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
A mask-making station engaged the crowd and added a festive pre-Halloween element.
A mask-making station engaged the crowd and added a festive pre-Halloween element.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
A virtual surfing activation invited guests to experience the seaside activity indoors.
A virtual surfing activation invited guests to experience the seaside activity indoors.
Photo: Angela Weiss/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
At a sandbox station within a black-light room, kids dug for geodes. Adults cracked them open to show the crystals glowing in the dark.
At a sandbox station within a black-light room, kids dug for geodes. Adults cracked them open to show the crystals glowing in the dark.
Photo: Rachel Murray/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
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