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Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.
July 18, 2025
Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.
Industry Insiders
On the Fort Worth Horizon
Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.
July 18, 2025
Trinity River Skyline
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.
July 17, 2025
The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.
Los Angeles / Southern California
6 New Venues in San Diego for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in San Diego.
July 17, 2025
Hotel del Coronado
Industry Buzz
US: Cincinnati Names HQ Hotel Brand, Convene's New NYC Location, Ritz-Carlton Bacara's Renovation, and More
July 17, 2025
Industry Insiders
Utah’s Ultimate Athletic Destination Is About to Level Up
The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.
July 17, 2025
Dsc 3099 (1) (1)
Industry Buzz
CANADA: KDays Kicks Off This Week, Fairmont Chateau Lake Louise Announces Opening Date for New Thermal Wellness Experience, and More
July 17, 2025
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
The grocery store chain showcased its affordable products within a cute farmstand-like setting.
July 16, 2025
At the smoothie stand, visitors could snag the Not-Your-$20-Strawberry-Glaze Smoothie, which was inspired by the viral smoothie from a popular LA grocery store.
Orlando / Central Florida
5 New Venues in Orlando/Central Florida for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Orlando/Central Florida.
July 16, 2025
Universal Helios Grand Hotel, a Loews Hotel
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
July 15, 2025
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Industry Buzz
US: New Accessibility Playbook for Planners, Shine Away Returns for Third Year, ALHI's First DMO Partnership, and More
July 15, 2025
Industry Buzz
CANADA: Canada Incentive for Events in Southeast Florida, Banff Centre Summer Arts Festival, Monarch Monitoring Blitz, and More
July 15, 2025
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
July 14, 2025
The activation was disguised as an ordinary porta-potty.
Phoenix / Scottsdale
11 New Venues in Phoenix/Scottsdale for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Phoenix/Scottsdale.
July 14, 2025
Marriott Phoenix Resort Tempe at The Buttes
Industry Insiders
Cosm Opens Immersive Event Venues in LA and Dallas
Redefining immersive events through Shared Reality
July 14, 2025
Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!
Event Design & Decor
Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
July 11, 2025
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
Atlanta
9 New Venues in Atlanta for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Atlanta.
July 11, 2025
Renaissance Atlanta Midtown
Industry Insiders
Toledo's Unique Venues Will Thrill Your Guests
Enjoy experiences in the Glass City you can't find anywhere else.
July 11, 2025
Giraffe feeding at the Toledo Zoo
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