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Brands & Event Pros
BizBash Most Influential: Kate Patay
The chairperson of the SEARCH Foundation has been a recognized industry professional, ambassador, and influencer for over 20 years in many facets of events.
July 28, 2025
Bb25 Most Influential Patay K
Sports
What You Didn’t See on TV at the 2025 ESPYS
From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.
July 25, 2025
For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'
Brands & Event Pros
Call for Nominations: 2025 BizBash Fresh Faces
BizBash is highlighting the event industry's next-gen leaders who are already making waves.
July 25, 2025
Fresh Faces25 Noms Basic Social Sizes 880x556 Article Image Copy
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
July 24, 2025
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Industry Buzz
US: New Stage at Bally's Chicago, The Highland Dallas Gets an Upgrade, New Hires at DMOs, and More
July 24, 2025
Las Vegas
12 New Venues in Las Vegas for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Las Vegas
July 24, 2025
Peacock Alley at Waldorf Astoria Las Vegas
Industry Buzz
CANADA: Calgary Folk Music Festival, Cariwest Festival in Edmonton, W Montréal's New Collab with Billboard, and More
July 24, 2025
Industry Insiders
Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy
Why settle for attention when you can spark obsession?
July 24, 2025
Trade Show Experiences by Interactive Entertainment Group
White Papers & E-Books
The 2025 Experiential Trends Report
We asked, you delivered. What's in and what's not for 2025 experiential trends.
July 23, 2025
Czarnowski White Paper Ad Article Image880x556
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.
July 23, 2025
AT&T All-Star Access at WNBA Live
Sports
How the Wimbledon Experience Was Recreated in Brooklyn, New York
TXG brought a British tennis tradition stateside with The Hill in New York, a riverside Wimbledon viewing experience that celebrated the intersection of culture and sport.
July 23, 2025
The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.
Strategy
How Shopify Shook Up the Traditional Conference Playbook
From hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.
July 22, 2025
'Guided by Shopify’s clear vision of making commerce better for everyone, the summit celebrated the merchant’s journey while staying true to the brand’s builder mentality,' said Sara Vinten, creative director at agency Mint. To drive that idea home, the main stage featured a design inspired by commerce elements, including hidden crate entrances and working garage doors.
Industry Buzz
US: Tripadvisor's New York Abu Dhabi Activation, Visit Orlando’s Magical Dining Celebrates 20 Years, Visit Savannah's New Hire, and More
July 22, 2025
Sports
This Inaugural Event Celebrated the Women Changing Baseball's Playbook
The Sports Power Brunch hosted its first Women in Baseball gathering during MLB All-Star Week in Atlanta.
July 22, 2025
The event's presenting sponsor, New Era Cap, created this stylish hat wall representing the 30 MLB teams (in Sports Power Brunch's signature purple and gold colorways, of course).
Industry Insiders
Overlay – The Foundation of Modern Event Planning
How Waller Design cemented itself as the industry leader in architectural design and event execution
July 22, 2025
Photo: Courtesy of Waller Design
Industry Buzz
CANADA: Edmonton Heritage Festival, Exhibition Place Wins Operations Award, Northwest Deuce Days, and More
July 22, 2025
Experiential Marketing, Activations & Sponsorships
Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers
The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.
July 21, 2025
More than 1,000 families visited the car wash activation.
Miami / South Florida
12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.
July 21, 2025
Palm House
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