As children—and their parents—returned to schools and college campuses, brands sought to capture their attention with creative back-to-school activations. At events across the country, marketers put new spins on school style using familiar items such as lockers, notebook paper, and the classic green apple. Here's a look at some of the most inspiring ideas.
Kipling Miami Store Opening
Photo: Courtesy of Kipling USA
Kipling Miami Store Opening
Photo: Courtesy of Kipling USA
'Teen Vogue' Back-to-School Event
Photo: Dan Steinberg/the Americana at Brand
'Teen Vogue' Back-to-School Event
Photo: Dan Steinberg/the Americana at Brand
Pottery Barn Kids Back-to-School Preview
Photo: Beth Kormanik/BizBash
Pottery Barn Kids Back-to-School Preview
Photo: Beth Kormanik/BizBash
Pottery Barn Kids Back-to-School Preview
Photo: Courtesy of Pottery Barn Kids
Style Saves Back-to-School in Style Event
Photo: Ralph Notaro
Style Saves Back-to-School in Style Event
Photo: Ralph Notaro
Pandora Internet Radio's Back-to-School Concert
Photo: Vero Image
Pandora Internet Radio's Back-to-School Concert
Photo: Vero Image