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  1. Catering & Design
  2. Event Design & Decor

How the ‘Masterminds’ Premiere Used Three Different Plot Points to Create One Colorful Party

Relativity's new picture debuted with a party where nautical, Mexican, and money-related themes greeted guests.

Alesandra Dubin
October 5, 2016

Relativity’s new movie Masterminds is based on the 1997 Loomis Fargo robbery—one of the biggest bank heists in American history—and the various adventures surrounding it. So for the film's premiere party on September 26 in Los Angeles, organizers looked no further than three themes pulled from diverse plot points from the wild action comedy.

YourBash designed and produced the event, working with Relativity’s Mia Ammer, MaryEllen Degnan, and Candice McDonough.

Some 600 guests—including Owen Wilson, Zach Galifianakis, Kristen Wiig, Jared Hess, and Flo Rida—entered the TCL Chinese Theatre in Hollywood for the screening as DJ Johnny Knight was spinning on the red carpet. Following the screening, guests entering the premiere party across the street at the Hollywood Roosevelt Hotel saw the first theme, a nautical one inspired by the last scene in the movie. The lobby included a large illuminated sea shell prop filled with flowers, dolphin sculptures in the fountain, and a large dolphin ice sculpture on the bar.

The dessert buffet nodded to the party’s second main theme: money and banks. The bar was a mock-up made to look like the Loomis Fargo bank from which Galifianakis's character, David Ghantt, stole cash. The buffet was filled with green and gold candy, plus fake money bags.

The ballroom at the Roosevelt was transformed for the party’s third theme, a Mexican look and feel. Piñatas hung from the ceiling, and Mexican blankets covered leather couches. Cacti decorated the space, and there was even an old payphone like one that featured in the movie. As well, there was a booth for guests to try and catch money emblazoned with the characters’ faces.

“The movie had a lot to choose from as far as decor, so I pulled from that to recreate the areas that would allow for the most visual eye candy,” said YourBash partner and co-owner Brian Worley. “The three themes worked together because each space had its own identity—[all evoked memorable] events in the movie.”

A large shell decor piece and blue lanterns decorated the lobby of the Hollywood Roosevelt as part of an ocean theme inspired by the last scene in Masterminds.
A large shell decor piece and blue lanterns decorated the lobby of the Hollywood Roosevelt as part of an ocean theme inspired by the last scene in Masterminds.
Photo: Sean Twomey/2Me Studios
A dolphin ice sculpture in the lobby advanced the ocean-inspired theme.
A dolphin ice sculpture in the lobby advanced the ocean-inspired theme.
Photo: Sean Twomey/2Me Studios
Blue and white throw pillows, some emblazoned with sequin anchors, contributed to the nautical theme.
Blue and white throw pillows, some emblazoned with sequin anchors, contributed to the nautical theme.
Photo: Sean Twomey/2Me Studios
An oversize shell decor piece filled with flowers decorated the lobby.
An oversize shell decor piece filled with flowers decorated the lobby.
Photo: Sean Twomey/2Me Studios
In the ballroom, colorful paper garlands hung overhead as part of the Mexican theme. 'Zach [Galifianakis’] character spends a lot of time in Mexico after the robbery, which is always a fun theme to recreate and also allows for lots of color and fun decor elements,” said YourBash partner and co-owner Brian Worley.
In the ballroom, colorful paper garlands hung overhead as part of the Mexican theme. "Zach [Galifianakis’] character spends a lot of time in Mexico after the robbery, which is always a fun theme to recreate and also allows for lots of color and fun decor elements,” said YourBash partner and co-owner Brian Worley.
Photo: Sean Twomey/2Me Studios
Piñatas decorated the Mexico-theme ballroom.
Piñatas decorated the Mexico-theme ballroom.
Photo: Sean Twomey/2Me Studios
Paper flower decor added color to the Mexico-theme ballroom space.
Paper flower decor added color to the Mexico-theme ballroom space.
Photo: Sean Twomey/2Me Studios
“The dessert vault allowed for a fun and visual way to show the main theme of the movie, the bank robbery,” Worley said. A Loomis Fargo sign over the candy buffet nodded to the scene of the crime.
“The dessert vault allowed for a fun and visual way to show the main theme of the movie, the bank robbery,” Worley said. A Loomis Fargo sign over the candy buffet nodded to the scene of the crime.
Photo: Sean Twomey/2Me Studios
Guests could grab fake cash from an activity booth in the party space.
Guests could grab fake cash from an activity booth in the party space.
Photo: Sean Twomey/2Me Studios
Green and gold candies decorated the bank-theme dessert display.
Green and gold candies decorated the bank-theme dessert display.
Photo: Sean Twomey/2Me Studios
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