Trailhead is the name of an online learning tool for Salesforce software that’s designed with colorful, playful animations. As users complete various modules, they earn badges and become "trailblazers." The platform has been so popular since it launched in 2014 that this year, the cloud-computing company decided to incorporate the Trailhead theme throughout Dreamforce, its largest annual event that took place October 4 to 7.
As the more than 171,000 attendees from 83 countries navigated the massive event in Moscone Center and at nearby hotels and theaters, they were guided by a variety of elements that tied back to the Trailhead theme. Support staff dressed in ranger outfits, signage used typography similar to signs in national parks, and decor included wood, trees, and other greenery.
"Our attendees found the Trailhead theme to be a refreshing departure from your typical tech conference," said Sarah Franklin, general manager of Trailhead and senior vice president of developer relations for Salesforce. "The outdoorsy theme made attendees feel like they were literally outdoors rather than trapped in a conference hall for four days. This is evident in the thousands of photos that attendees posted of themselves enjoying the conference amongst trees, boats, and the fun assortment of Salesforce mascots such as Astro and Codey the bear."
Click through the slide show to see how Dreamforce organizers brought the Trailhead theme to life.
