Fund-Raiser Saturation Sparks Creativity: Toronto Star

The growing number of charity events in Toronto means that planners are coming up with new ways to entertain and entice guests, according to Saturday's Toronto Star. "Charity ball burnout is no joke for the organizations that rely on event funds," writes Bernadette Morra, "So creating an 'experience' has become high on the agenda."

The article refers to several high-profile events like the recent Mad Hot Ballet II Gala (see our coverage here) and the exclusive Bill Clinton Giustra Sustainable Growth Initiative event in March (we were there, too). The story also highlights an online auction fund-raiser for the McKewan Centre for Regenerative Medicine, which stood out because of its exclusive items (example: a free-standing wine cellar stocked with 12 vintage magnums of Veuve Clicquot).
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