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  1. Venues & Destinations

Trend Spotted: Hamptons-Themed Events (in Chicago!)

Jenny Berg
June 8, 2012

Potted blue hydrangeas, preppy patterns, and candlelit hurricane glasses are mainstays at Hamptons beach houses—and lately, at events in Chicago.

In April, the American Cancer Society's Discovery Ball had a look that channeled the East Coast spot with some of its signature trappings. The launch party for American Harvest Organic Spirit, held at the Ivy Room earlier this week, had a similarly beachy feel. And on July 13, Event Creative designer Jeffrey Foster will bring a Hamptons-mansion-inspired look to the Lincoln Park Zoo grounds for the institution's Zoo Ball this year, called "The Great Cats-By."

Speaking of The Great Gatsby, Baz Lurhmann's screen adaptation of the literary classic hits theaters December 25, which will likely lead to the theme popping up at events across the country. In the meantime, here's a look at how two designers brought classic East End style to Midwest events.

American Harvest Organic Spirit Launch Party
American Harvest Organic Spirit Launch Party
Working under the direction of Sidney Frank Importing Company, which owns the American Harvest vodka brand, Event Creative designer Meredith Treinen brought an elegantly rustic look to the Ivy Room for the spirit's launch party. Decorative elements included fresh wheat in birch containers, blue hydrangeas in wood boxes, and votive-filled Mason jars.
Photo: AveryHouse
American Harvest Organic Spirit Launch Party
American Harvest Organic Spirit Launch Party
Lighting cast leafy projections on the walls.
Photo: AveryHouse
American Harvest Organic Spirit Launch Party
American Harvest Organic Spirit Launch Party
Treinen also brought in sisal carpets, chairs made of distressed wood, and rustic crates as coffee tables. On the white lounge furniture, pillows bore preppy patterns reminiscent of the Tory Burch style.
Photo: AveryHouse
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball
Tory Burch-like patterns also appeared on napkins at the American Cancer Society's April 28 ball, held at the Radisson Blu Aqua Hotel. Rishi Patel of HMR Design Group handled the decor.
Ettelson Photography
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball
Topiaries decorated the stage.
Photo: Ettelson Photography
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball
Hurricane glasses held candles at the center of each table.
Photo: Ettelson Photography
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