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February 2, 2015: Super Bowl Edition: the Best and Worst Super Bowl Ads, Ticket Brokers Lose Big on Super Bowl, What We Spend on Super Bowl Parties


1. THE BEST AND WORST SUPER BOWL ADS: Budweiser, Always, Loctite, and the anti-domestic violence group NoMore.org won the Super Bowl advertising titles with the best spots of the night, and Nationwide and Mercedes were among the losers, according to Advertising Age, which also noted the overall trend toward diversity this year: “Not so long ago, Super Bowl advertising was basically an environment peopled with white people, cartoon characters and monkeys. These days, the ad landscape is quite a bit more representative of the audience when it comes to race, gender, age and even physical ability. Good on you, marketers.” http://bit.ly/1LDw7NJ

2. TICKET BROKERS LOSE BIG ON SUPER BOWL: Ticket brokers sold too many Super Bowl packages without actually having tickets to the game, upsetting fans and potentially bankrupting the businesses themselves. The smaller University of Phoenix Stadium and small number of tickets available to the general public created the shortage on the secondary market. ESPN: “Too many brokers sold tickets they didn't have and for lower prices than in previous years, making it impossible to get the real ticket for a price that was affordable when it came time to pull the trigger. By last Sunday, brokers were buying the worst seats for $5,000 just to save their company. Five days later, finding a ticket even for $10,000 was a challenge.” http://es.pn/18CNSxr

3. WHAT WE SPEND ON SUPER BOWL PARTIES: With about 43 million people hosting Super Bowl parties in the United States and another 13 million watching the game from local bars and restaurants, the big game is big business. US News: “Consumers are expected to shell out more than $14 billion this year in relation to Super Bowl XLIX, according to the National Retail Federation and Statista. That includes spending on food and drink, decorations, and merchandise and apparel, and is an increase of almost $2 billion from 2014’s $12.37 billion spending benchmark. The average Super Bowl viewer is expected to spend a record $77.88 in relation to the game. … Those between the ages of 35 and 44 years old will likely be the biggest spending demographic, with an average spending projection of $102.82.” http://bit.ly/1CE0v6w

* LOCAL NEWS *

ATLANTA:  Grand Hyatt Atlanta in Buckhead has named a new general manager, Scott Snipes. In August, the property completed the first major renovation of its 30,000 square feet of meeting and event space in 11 years.

BOSTON:  Boston Glow will host its fifth annual "Ignite the Nite" gala on February 26 at Artists for Humanity Epicenter. The night will offer snacks from local caterers and chefs, live entertainment, and a silent auction.

CHICAGO:  Chicago Family Palooza will take place at Pheasant Run Resort February 28-March 1. Activities include an indoor zip line, miniature golf, a petting zoo, and trackless train rides.

LAS VEGAS:  Las Vegas welcomed a record 41.1 million visitors in 2014, about 1.4 million more visitors than the previous high of 39.7 million set in 2012, according to the Las Vegas Convention and Visitors Authority.

LOS ANGELES:  Three new nighttime experiences will be available to entertain meeting attendees at the Disneyland Resort when the Diamond Celebration begins May 22. Tech and immersive special effects will elevate the “Paint the Night” parade and “Disneyland Forever” fireworks show, and in Disney California Adventure Park, a new “World of Color” show will tell the story of Walt Disney and the park through fountains, film, animation, a musical score, and visual surprises.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  The South Beach Wine & Food Festival announced the honorees of this year's Tribute Dinner: Ted Baseler, president and C.E.O. of Ste. Michelle Wine Estates, and chef Juan Mari Arzak, a pioneer of New Basque cuisine. The event, held February 21 at the Loews Miami Beach Hotel, will be hosted by José Andrés and master of ceremonies Harold McGee.

NEW YORK:  MLC is now providing PR representation for Danny Meyer's Union Square Hospitality Group restaurants North End Grill and Blue Smoke, as well as Untitled at the Whitney Museum of American Art, which is slated to open in May.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

TORONTO:  The CBCMusic.ca Festival will take place at TD Beach on May 23. Produced by Live Nation Canada, the festival will feature acts including Lindi Ortega.

WASHINGTON, D.C.:  The 11th annual Washington, DC Travel & Adventure Show is March 7-8 at the Walter E. Washington Convention Center. Speakers include Rick Steves, Pauline Frommer, and Samantha Brown.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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