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July 29, 2015: CBS to Live Stream Super Bowl Ads, Toronto Film Festival Lineup Shows New Strategy, Ultra Marathon Takes Runners Through Death Valley

1. CBS TO LIVE STREAM SUPER BOWL ADS: Recognizing the growing importance of viewers who watch the Super Bowl on devices other than televisions, CBS announced it will live stream all commercials during Super Bowl 50. Variety: “The maneuver is one that could have seismic ramifications for the media business, as it essentially forces the event’s big-spending sponsors to consider online impressions and TV ratings at the same time, not separately, as has been common practice. … Among the advertisers expected to return to the game are Anheuser-Busch InBev, PepsiCo and Fiat Chrysler.”

2. TORONTO FILM FESTIVAL LINEUP SHOWS NEW STRATEGY: The Toronto International Film Festival announced the first wave of its lineup—information that film geeks and Hollywood insiders parse for future Oscar contenders as well as for clues to which buzzed-about films may be premiering elsewhere. The announcement also hinted at a new strategy from the influential event. Los Angeles Times: “But what was apparent Tuesday amid the awards season decoding was something else: Toronto is starting to look, tentatively, beyond awards season. Don't get me wrong — it doesn't want to give up its important place on the calendar; far from it. But even as the festival seeks to hold on, it's also pushing out in ways that have little do with the Oscar season that has defined it for over a decade, since the motion picture academy in 2003 moved up the big show by a month and helped kick-start all this craziness.”

3. ULTRA MARATHON TAKES RUNNERS THROUGH DEATH VALLEY: As much of the country suffers through a heat wave, a dedicated group of runners are racing in the Badwater Ultramarathon, a 135-mile race through California's Death Valley. It’s known as one of the toughest footraces in the world. AOL News: “The race is underway in California, and it's sure to be a grueling day for each and every participant. Temperatures are already creeping toward the 120 mark.”


Next year's I.B.T.M. America will take place at the Gaylord Opryland Resort & Convention Center in Nashville June 15-17.


ATLANTA:  City officials hope to break ground in 2016 on a mixed-use project that would include a 300-room hotel at Hartsfield-Jackson Atlanta International Airport. Atlanta Business Journal:

AUSTIN:  The JASH Yellow Comedy Stage at the 10th annual Fun Fun Fun Fest, which will take place at Auditorium Shores from November 6-8, will feature performances by Tig Notaro, Eric AndrĂ©, and Doug Benson.

BOSTON:  The Boston Hot Pink Luncheon and Symposium, hosted by Breast Cancer Research Foundation, will take place at Boston Harbor Hotel on October 23.

CHICAGO:  Hendrick’s Gin will host "Hendrick’s Air," a promotion that centers on a flying cucumber, at Galleria Marchetti on Wednesday. The activation is part of a 13-city tour.

Hampton Social opens today in River North. The venue, which hosts private events, serves wood-fired pizzas and lobster rolls and has beach-house-inspired decor.

LAS VEGAS:  As part of the Las Vegas Sands Corporation's Sands Cares corporate citizenship initiative, the Venetian, the Palazzo, and the Sands Expo Convention Center will serve OneHope Wine as a house wine selection. For every bottle sold, a donation will go to Three Square Food Bank.

Executive chef Luciano Sautto will spearhead Salute Restaurant, slated for a fall opening in Las Vegas.

LOS ANGELES:  Artisan House has a new executive chef, Karo Patpatyan, who was formerly part of the culinary leadership at Wolfgang Puck's Spago.

Local event listings from the new Masterplanner:

MIAMI/SOUTH FLORIDA:  The restaurant Beaker & Gray—named after a bartender’s beaker and the Gray Kunz spoon used by chefs—is slated to open in September in Wynwood. The 3,600-square-foot restaurant will include a 75-seat main dining room, a 13-seat marble bar, and outdoor seating on a balcony.

NEW YORK:  Today anchor Hoda Kotb, a breast cancer survivor, will serve as the grand marshal of the 25th annual Susan G. Komen Greater New York City Race for the Cure, which will take place on September 13 in Central Park.

PR veteran Jessica Delguercio has started her own public relations and marketing agency, Evoke, which will focus on the travel, culinary, wellness, and lifestyle industries. Among the firm’s offerings are event planning and product launches.

Local event listings from the new Masterplanner:

ORLANDO/CENTRAL FLORIDA:  United World Soccer celebrated its grand opening in Downtown Disney yesterday.

SAN FRANCISCO:  The Rich Data Summit, billed as the “world’s first clean data conference,” will take place on October 14 at the Village.

BMO Field has finished a $120 million renovation. The stadium added 8,400 seats and new V.I.P. and luxury hosting suites. More renovations will begin in September.

TORONTO:  Some 35,000 guests attended the inaugural WayHome Music and Arts festival at Burl’s Creek this past weekend. The event featured performances from Sam Smith, Modest Mouse, and others.

WASHINGTON, D.C.:  The St. Gregory Hotel has joined the Independent Collection, a group of 10 lifestyle hotels managed by HHM. The Dupont Circle hotel has about 3,000 square feet of meeting space.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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