This week's roundup includes a burrata bar at the Oath Digital Content NewFront in New York, an antique-gold candelabra installation at the Costume Institute Benefit, Tribute Portfolio's life-size coloring book at the Marriott International Americas Leadership Summit in Atlanta, and a boxing ring inspired by Netflix's Glow in New York and Los Angeles.
MAC Cosmetics partnered with the makeup artist from Netflix’s Glow to host two masterclasses, May 14 at Highline Stages in New York and May 17 at Goya Studios in Los Angeles. Stoelt Productions built two separate life-size hot pink and black boxing rings for the events. The rings were inspired by the premise of the series, which is about actresses in the 1980s who are cast in a TV series about a women’s professional wrestling team.
The Metropolitan Museum of Art’s annual Costume Institute Benefit took place May 7. The event, which was designed by Raul Avila, was inspired by the museum’s new exhibition “Heavenly Bodies: Fashion and the Catholic Imagination.” Large, antique-gold candelabras with 24- and 48-inch-tall candles fitted with battery-powered bulbs flickered on the Great Hall stairs; some 70 candlesticks in three-armed candelabras lined the steps. The ethereal setting served as the backdrop to the gala's receiving line.
Arizona celebrated its 25th anniversary with a pop-up shop May 16-21 at an empty retail space in SoHo in New York. Cherry blossom trees adorned the entrance to a space called the Golden House. The pop-up was produced and designed by Mirrorball.
Oath hosted hundreds of brand advertisers, agencies, and partners at its NewFront event, which took place May 1 at Pier 26 in New York. The event featured creative catering stations from Pinch Food Design, which included a burrata bar. First events agency produced the event.
The Turner Upfront took place May 16 at the Theater at Madison Square Garden. In the lobby, attendees could chat with Turner stars such as Niecy Nash of the TNT series Claws at phone stations.
Ketel One vodka launch its new line of botanical-infused vodka with a cocktail and yoga event May 16 at 620 Loft & Garden in New York. The event's step-and-repeat of florals and greenery entwined with oranges, grapefruits, and peaches was inspired by the new flavors. Bandier fitness boutique trainer Lauren Ashely Duhamel was on site to teach a yoga session. The event was designed by Rosie Lee with support from MKTG.
Dolce & Gabbana hosted a launch event for its new fragrance May 17 at the NoMad Los Angeles rooftop. The event design, which was helmed by Agenc, was inspired by a summer night in Capri and incorporated lemons throughout the rooftop. The bar displayed the logo for the new fragrance, along with a painting of lemons and an arch of greenery and lemons.
Marriott’s biannual sales and marketing conference took place April 29 to May 2 at the Atlanta Marriott Marquis. The conference showcased interactive vignettes inspired by 25 of the hospitality company’s hotel brands, all of which were designed by BMF Media Group. Tribute Portfolio’s “Add Your Own Color” featured a life-size coloring book, inspired by the brand’s colorful aesthetic. The content of the coloring book design offered illustrations and names of Tribute destinations.
Sheraton’s “Revolution” scratch-off wall was inspired by the brand’s transformation and the power of community. The initial black matte wall displayed gloss black negative connotations about the brand, including “old” and “tired.” Guests could take hotel keycards to scratch away those words. The wall was gradually scratched off to reveal new Sheraton brand messaging, which offered terms such as “community,” “modern,” and “global exchange”—nodding to the guests’s team effort.
The fifth edition of New York magazine’s pop culture festival took place May 18-19 at Milk Studios. A retro-inspired lounge, which was designed in house, featured a Lite Brite-style sign that spelled out “Vulture.”
