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Call Sheet #216: Yahoo's Olympic Broadcast Bid, London's Sundance Festival, Maybelline’s YouTube Channel

BIZBASH CALL SHEET — #216 — Thursday, 03.08.12

Compiled today by Chad Kaydo and Jana Schiowitz in New York
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TODAY'S CALENDAR: Exhibitor 2012 ends in Las Vegas, the Miami International Film Festival continues


1. OLYMPICS BROADCAST: Yahoo is reportedly preparing a bid for broadcast rights in Canada for the 2014 and 2016 Olympic Games. If successful, Yahoo could broadcast the games online, partner with a streaming video service like Netflix, or license TV stations to broadcast the games. Yahoo has been turning toward event-based coverage, most recently airing a concert for the Clinton Foundation that drew 64,000 online viewers. The brand has an interest in Canada, where it is increasing its audience and revenues faster than it has in the U.S. The Globe and Mail:

2. FIRST SUNDANCE LONDON: Robert Redford’s festival runs April 26-29 at the O2 complex, with screenings of 14 films. The Hollywood Reporter: "And it’s not all about film with Sundance London also featuring music events with performances by musician, producer and actor Tricky and band Placebo jostling for attention alongside the event’s opening night bill featuring a scheduled on stage discussion between Redford and [T Bone] Burnett on the relationship between film and music."

3. MAYBELLINE'S YOUTUBE CHANNEL: On Wednesday, the makeup manufacturer launched a YouTube channel for World MasterCard Fashion Weekcalled Fashion Week Live. It will stream broadcasts of 20 fashion shows, interviews with designers, and makeup tips. The Globe and Mail: "It’s also part of a larger strategy on the part of Maybelline’s parent company, L’Oreal SA, which is looking to do more to expand its presence in digital marketing."

4. EVENT PROS USING PINTEREST: Orlando bureau chief Mitra Sorrells looks at how event producers are using the online pinboard.

5. APPLE'S IPAD EVENT: Company C.E.O. Tim Cook and other Apple execs unveiled Apple's new iPad at the Yerba Buena Center for the Arts in San Francisco Wednesday. The tablet hits stores March 16. The Wall Street Journal breaks down the event:

6. TWITTER'S GROWTH: The social networking service's presence is expected to expand by 20 percent according to a report by EMarketer. This exceeds Facebook's U.S. growth, which is estimated to drop for the first time this year. Mashable:


We’ll reveal our second annual lists of the most innovative people in events and the top event brands on Wednesday. In the meantime, as a preview, we’re posting some of the video interviews we did with the people in the story.

Here’s Rachel Gross of AOL on committing to sustainable events:

Here’s James MacDonald on turning attendees at the Life Is Good Festival into active fund-raisers:

And here’s Alexandra Shapiro of USA Network talking about make her events break out of the clutter:


BOSTON: Renee Dunn is the new manager of special events and corporate partnerships at Boston Lyric Opera. Boston.com:

The American Cancer Society's Key Gala March 29 has been moved to the Citi Performing Arts Center Wang Theatre.

On April 4, Neurofibromatosis Inc. Northeast will host its annual Table for TEN event. Jenny Johnson, producer and Hostess of NECN’s TV Diner, is M.C. Guest will have three-course meals at participating restaurants throughout the city, then convene for a dessert reception and live auction hosted at Parris in Faneuil Hall.

CHICAGO: Profiles in History, in association with Marvel Entertainment, will hold the “Captain America: the First Avenger Auction” at the Chicago Comic and Entertainment Expo at McCormick Place April 14. Items to be auctioned off include the Captain America hero costume.

Common Threads and Gail Simmons will host a charity gala at the James Hotel Sunday. Local chefs will team up with the nonprofit's students to prepare a four-course meal. During the V.I.P. cocktail hour, Simmons will sign copies of her new cookbook.

Run by four local women, Skinny Socials is a Web site offering ideas for healthy appetizers and low-calorie cocktails for corporate, fund-raising, and social events. The Skinny Socials team also caters. The company's launch party is today at the Chicago Illuminating Co. Crain's Chicago Business:

LAS VEGAS: The Pac-12 will likely move its basketball tournament from Los Angeles to Las Vegas. Las Vegas Review-Journal:

All Baby and Child and the Juvenile Products Manufacturers Association have announced the formation of a trade show committee for the ABC Kids Expo. The committee will meet twice a year, with the first meeting held during ABC's Spring Educational Conference and Trade Show in Las Vegas April 25-27. Gifts and Decorative Accessories:

Nevada State Museum director David Millman will address the Destinations Services Association at a luncheon meeting March 9 at Springs Preserve. Following the meal catered by Divine Events will be a tour of the new $51.5 million, 70,000-square-foot facility.

LOS ANGELES: Hillsides annual benefit February 25 at the California Club, with the Oz theme “Road to Emerald City," raised $380,000. Jacob Maarse Florists donated the event's on-theme flowers.

On Tuesday, Nylon magazine and Coach celebrated the magazine's March issue with a dinner party at Scarpetta Beverly Hills. Executive chef Scott Conant prepared the meal.

Encore Media Partners has signed an agreement with the American Film Market for the global marketing of the event, scheduled for October 31 to November 7 at multiple venues in Santa Monica. Enhanced Online News:

On March 28, ISES L.A. will host an educational event with John Klymshyn, along with lunch at Lawry's Beverly Hills from executive chef Walter Eckstein.
MIAMI/SOUTH FLORIDA: Miami New Times looks at food truck operators who are now opening restaurants including chef Ze Carlos Jimenez of the MexZican Gourmet truck and Michell Sanchez, chef and owner of truck Latin House Grill.

NEW YORK: Scope Art Fair, which begins March 14, will take place at a site on West 57th Street and 12th Avenue, a new space for the fair. The Wall Street Journal (subscribers only):

In the fall, Oreo is hosting an event with "ambassadoreos" from 13 different countries to continue the celebration of the cookie's 100th birthday, which was Tuesday.

ORLANDO: The Pittcon 2012 Exposition will take place March 12-15 at the Orange County Convention Center. There will be nearly 1,000 exhibitors, including more than 100 exhibiting for the first time at the event.

TORONTO: Plaid Magazine will launch Vintage's Night Out March 13, during World MasterCard Fashion Week. Nine vintage clothing stores in downtown Toronto will participate in the shopping event.

WASHINGTON: The Madison Hotel has completed a $20 million renovation in time to welcome visitors for the Presidential Inauguration during the winter of 2013. The hotel offers 12,000 square feet of meeting space.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Amy Leibrock, Jana Schiowitz, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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