BIZBASH CALL SHEET — #223 — Monday, 03.19.12
Compiled today by Chad Kaydo and Anna Sekula in New York
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Today's Call Sheet is sponsored by EVENT LEADERSHIP INSTITUTE
The Event Leadership Institute is proud to provide the most progressive training and education for event planners in the industry, through on-demand video classes, bi-weekly webinars, white papers as well as interviews with industry leaders. http://www.eventleadershipinstitute.com
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THIS WEEK’S CALENDAR:
MONDAY: Winter Music conference continues in Miami, Sony Ericsson Open begins in Miami
FRIDAY: Diffa's Dining by Design opens to the public in New York, Ultra Music Festival begins in Miami
* INCOMING *
1. COKE'S WINNING TACTICS: First on our list of leading event brands this year, Coca-Cola continues to draw attention for its marketing strategies and financial momentum. Executive vice president and chief marketing and commercial officer Joe Tripodi told Forbes the company's approach "revolves around innovation" and "we’ve learned that the smaller brands can get lost in the big distribution machine. You have to let them customize their approach and also be patient and give them time to develop."
http://onforb.es/vZxs8x
For more on Coke's innovative marketing, read the feature from our Innovation Issue here:
http://bizba.sh/wNKtZL
2. VIRAL VISIBILITY: Invisible Children's 30-minute cause marketing campaign on war criminal Joseph Kony has become one of the fastest-spreading viral videos. The "Kony 2012" video posted to YouTube March 5 has outpaced efforts from other brands and organizations by a large margin, garnering more than 112 million total views by Thursday and even attracting attention from White House Press Secretary Jay Carney. Ad Age:
http://bit.ly/yhFbts
The nonprofit's next move hits cities across the country on April 20, with an event known as "Cover the Night." The Guardian:
http://bit.ly/AAKvLP
3. BUILDING “HUNGER”: The New York Times looks at Lionsgate’s marketing efforts for “The Hunger Games,” which opens Friday: “the campaign’s centerpiece has been a phased, yearlong digital effort built around the content platforms cherished by young audiences: near-constant use of Facebook and Twitter, a YouTube channel, a Tumblr blog, iPhone games and live Yahoo streaming from the premiere.”
http://nyti.ms/ziV069
Here’s our report from the premiere, where 500 fans camped overnight:
http://bit.ly/zskOCm
4. OLYMPIC GAME FIXING: In an attempt to avoid illegal gambling and match fixing at the upcoming summer games, Olympic officials plan to meet with top bookies on Tuesday in London. The summit is believed to be the first of its kind. The Guardian:
http://bit.ly/wVYCLX
5. MUSIC CLUB MOVES: In a strategy that sparked interest across the entertainment industry, the owners of the new CBGB—which has yet to find a home—hit SXSW to promote and source bands for their upcoming festival. Although concrete details are still scant, several blogs have it that the five-day event will take place around July 4, with films, workshops, and other activities. The New York Times:
http://nyti.ms/ycz5YI
6. PINTEREST ON COPYRIGHT ISSUES: The photo-sharing site has responded to the concerns raised about users posting copyrighted material on its platform by releasing a statement that asserts it is protected under the Digital Millennium Copyright Act. Pinterest also said it has received positive feedback from content creators for driving traffic back to their sites.
http://wapo.st/zMV8AY
* LOCAL NEWS *
BOSTON: Boston Celtics player Greg Stiemsma will host a benefit for the Young Audiences of Massachusetts at Towne Stove and Spirits on April 25.
http://bit.ly/FQGqte
CHICAGO: The National Restaurant Association will let professional and amateur mixologists compete for the "Star of the Bar" title and a $5,000 cash prize at the International Wine, Spirits & Beer Event May 6 and 7.
LAS VEGAS: The Laugh Factory and the new Tropicana Las Vegas are launching a multivenue comedy experience at the recently transformed Strip property. MarketWatch:
http://bit.ly/wNeptI
Medical Insight Inc. will host its multidisciplinary educational meeting, the Aesthetic Show, April 12-16 at the Aria Resort & Casino. MarketWatch:
http://bit.ly/zOv8cj
Dr. Robert E. Lang, professor of sociology and director of the Brookings Mountain West at the University of Nevada, Las Vegas, will be the guest speaker at the Las Vegas Hospitality Association’s luncheon March 22 at Fogo de Chao. He'll deliver the results of a new study by the Brookings Institute regarding the economic future of the local tourism, gaming, and entertainment industries.
LOS ANGELES: The Natural Products Expo West/SupplyExpo took over the Anaheim Convention Center March 9-11, drawing record-breaking attendance of more than 60,000, up from 58,000 last year.
The Los Angeles Brewing Company at Eighth and Broadway debuted on St. Patrick’s Day. Los Angeles Downtown News: "The opening of the 8,000-square-foot, two-story bar was originally scheduled for April 2011, but setbacks in the permitting process delayed it until March 17 and doubled the original project cost from $800,000 to $1.6 million."
http://bit.ly/zjTRFj
MIAMI/SOUTH FLORIDA: Piazzetta opened Sunday at the Acqualina Resort & Spa. The restaurant has a 10-seat communal table and an outdoor patio. Urban Daddy:
http://bit.ly/wVdSYi
NEW YORK: As the New York State legislature moved toward legalizing casinos, Governor Andrew Cuomo asserted that gambling halls will not be constructed in Manhattan: “Hotels, entertainment, etc., large physical plants, creation of hundreds of jobs—and that’s not Manhattan.” The New York Daily News:
http://nydn.us/wYQqBi
In related news, the ACES express train between Atlantic City and New York will be discontinued after the operators failed to make a profit in the three years since the service launched. The New York Times:
http://nyti.ms/yflauI
At the Thursday-night 125th anniversary for Glenfiddich on Liberty Island, the William Grant & Sons brand broke the world record for the most expensive bottle of whisky sold at auction. The 55-year-old single malt was purchased by whisky investor Mahesh Patel for $94,000.
The Search Engine Strategies conference and expo starts today at the Hilton New York. The event hosted by Incisive Media expects to bring as many as 4,000 online marketers to sessions that focus on how to optimize digital platforms.
http://bit.ly/yq9oDO
ORLANDO: Hard Rock Live will host the inaugural Music for Champions fund-raiser tonight, with performances by Rascal Flatts and Boyz II Men. The event, which serves as a kickoff for the Arnold Palmer Invitational golf tournament that's being held at Bay Hill Club & Lodge through Sunday, will benefit the Arnold Palmer Hospital for Children and T.J. Martell Foundation.
TORONTO: Edmonton's in-formation ISES chapter has broken the international association's membership records, attracting 42 members before becoming an official chapter. The local group will hold its first event on Thursday at the Art Gallery of Alberta.
WASHINGTON: Honorary patron French Ambassador Francois Delattre and honorary chair artist Sam Gilliam will host the Corcoran Gallery of Art and College of Art & Design's Corcoran Ball April 20. Jack Lucky Floral Designs will oversee the decor and Occasions Catering will handle dinner.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Amy Leibrock and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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