1. NEW MOVIE AGGRESSIVELY USES BRANDS IN PUBLICITY: To finance the new film 200 Cartas, producers sought the help of brands who appear not only through product placement but who have continued to help promote the Puerto Rico-based film through live events and other marketing avenues. The New York Times: "Some of the brands will also help market the film. A.T.M.’s for Banco Popular will feature ads promoting the film, and the bank will give away tickets to customers named María Sanchez. Banco Popular also provided the filmmakers with billboard space and a float in the National Puerto Rican Day parade in New York in June … Digital banner ads, film trailers, and behind-the-scenes videos will be displayed on advertisers’ social media channels. Advertisers including Target Rent a Car and Bacardi will host private screenings of the film. Goya will have promotional materials for the film on supermarket shelves where its products are sold." http://nyti.ms/1czmKPd
2. NEW COMPETITION FOR VINE AND INSTAGRAM: Just as you've mastered Instagram and Vine, the co-founders of YouTube have launched a new video editing app. Mediabistro: "Unlike their competitors though, Avos Systems’s new app MixBit has better editing tools. Rather than just clipping videos, users can edit together strings of clips that can be anywhere from a second to an hour long. Videos are made up of clips that can be as long as 16 seconds each." http://bit.ly/1cj0Oc3
3. HOLLYWOOD FILM AWARDS MAY COME TO TV: Dick Clark Productions has invested in the Hollywood Film Awards, a 17-year-old show that may soon be televised. The Hollywood Reporter: "Falling in late October, the Hollywood Film Awards have served as one of the first venues for studios to position films and talent as awards contenders. The honors, which are announced in advance of the ceremony, include career achievement, top actor and actress, a director's award, a breakthrough performance award, and more." http://bit.ly/15iJR7N
* LOCAL NEWS *
BOSTON: ISES New England's August Networking Meeting—a summer-themed event—is Tuesday on Spectacle Island.
CHICAGO: Group tickets are now available for Once. The musical will play at the Oriental Theatre October 9 to 27.
LAS VEGAS: Las Vegas Review-Journal: "You could compare last week’s biannual trade show at World Market Center Las Vegas to the joy a child feels opening a new box of crayons ... there was a feeling of excitement and endless possibilities. Robert Maricich, chief executive officer of International Market Centers, said that optimism and a true zeal were in the air, as he reported an increase in attendance versus recent summer markets. Although International Market Centers does not release exact attendance figures, it has reported about 50,000 attendees at past events." http://bit.ly/15ggPFQ
Travel Weekly: "Hilton Hotels & Resorts opened its latest resort property with the reflagging of Ravella at Lake Las Vegas as the Hilton Lake Las Vegas Resort & Spa." http://bit.ly/14ATyW0
LOS ANGELES: For the first time in its 29-year history, the popular Santa Monica Pier Twilight Concert Series will be live streamed for free. Press release: http://bit.ly/179Re4e
The Orlando Hotel has recently launched the Bow Wow Program for guests with pets. The program includes turn-down service, daycare, and spa-type treatments—all for dogs.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Bonaventure Resort & Spa in Weston has started a renovation of its 60,000-square-foot conference center, which includes a 175-seat amphitheater, ballrooms, individual meeting rooms, and communal spaces. The project is slated to be finished in the fall.
NEW YORK: The Muse New York is hosting a pre-holiday event September 12 for event planners organizing holiday parties. R.S.V.P. is required.
The Harold and Mimi Steinberg Charitable Trust will present the sixth annual Steinberg Playwright “Mimi” Awards November 18 at the Lincoln Center Theater. The biennial event honors up-and-coming American playwrights.
The Wildlife Conservation Society will host its first Sip for the Sea, a benefit for the New York Aquarium, September 12 at the Central Park Zoo. Proceeds go to support the aquarium as it recovers from Hurricane Sandy. The event will feature pairings of sustainable wines from the Hess Collection, a Napa Valley wine producer, with sustainable seafood and other offerings.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: The Walt Disney World Swan and Dolphin Hotel has promoted Eric Opron to hotel manager. Jared McLachlan has been named director of sales and marketing, taking over for Opron.
TORONTO: Toronto Life looks at the offerings at the Canadian National Exhibition, which include cronut burgers from Epic Burgers: http://bit.ly/1evJaNM
WASHINGTON: Rum Day DC, a series of events to promote the spirit, is August 16 to 18. Events include the Rum Runner Party Bus, Speakeasy Rum-B-Que, and Poolside Punch Party and Competition.
YOUR NEWS: What are you doing? Tell us: [email protected].
JOB BOARD: Post a job or find a job:http://jobs.bizbash.com
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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