1. MACY'S ANNOUNCES THANKSGIVING DAY PARADE LINEUP: Thomas the Tank Engine and Paddington Bear will make their debut as balloons in the Macy’s Thanksgiving Day Parade, joining a lineup of real-life stars including Sting, Idina Menzel, Quvenzhané Wallis, and Nick Jonas. The parade will air November 27 on NBC. Entertainment Weekly: http://bit.ly/1vCtZKW
2. WHY TECH EVENTS MUST CHANGE NOW: Calls for change to make tech events more welcoming for women and minorities are growing, and there are three steps event planners should take to improve their experiences. Enforcing codes of conduct, lining up diverse speakers, and offering safe rooms and other solutions for people in physical distress can make a difference, according to one columnist. Quartz: “Strengthening and enforcing codes of conduct, intelligently and effectively discussing the plight of women and minorities in technology, and implementing a private and responsive panic system are low-cost behavioral changes that can go a long way toward improving technology events.” http://bit.ly/1tw6KUL
3. WHAT COKE HAS PLANNED FOR WORLD AIDS DAY: Coca-Cola, working with RED, launched a monthlong program focusing on music with the goals of marking World AIDS Day and reaching millennials. Adweek: “In addition to the exclusive music, the soda giant is rolling out an online platform (powered by Omaze) that enables consumers to donate to the cause. There's also a contest, with prizes such as music festival tickets and VIP access to concerts. ‘We’re really taking a very teen and millennial focus on how we’re activating this,’ said Joe Belliotti, head of music at Coca-Cola.” http://bit.ly/1EdJv6D
* INDUSTRY NEWS *
The digital media company SheKnows has purchased the BlogHer blogging network, which hosts a popular annual conference. The event will continue after the deal. Advertising Age: http://bit.ly/1uizMdh
* LOCAL NEWS *
ATLANTA: Trade show and expositions company Urban Expositions announced that Courtney Muller has been appointed executive vice president.
BOSTON: The fifth annual Rattlin’ Around the Christmas Tree fund-raiser is December 3 at Poe’s Kitchen at the Rattlesnake. The event, which benefits the Globe Santa Fund, includes live entertainment, a fashion presentation, a live and silent auction, and Southwestern fare.
CHICAGO: Shay is now open in River North. The nightclub, which has two raised V.I.P. areas, offers cocktails and small bites such as open-faced crab rangoon and mini pretzel B.L.T.s.
LAS VEGAS: The Miss Nevada USA Organization has announced MGM Grand Hotel & Casino as a new sponsor for the 2015 Miss Nevada USA and Miss Nevada Teen USA pageant. The resort will serve as the host hotel for the 2015 pageants November 21-23.
Cvent has named Aria Resort & Casino as the top meeting resort in North America.
LOS ANGELES: Classic Party Rentals has named Brent Mumford as C.E.O. He joins the company November 10. Other new hires at the company include Arun Kumar as executive vice president of operations; Joseph Pennell as vice president of supply chain; Patrick Domingue as director of program management; Glen Kinum as director of transportation; and Shree Khare as chief information officer.
Lacma’s fourth annual Art & Film gala on November 1 brought 600 guests for a performance by Culture Club. The evening raised $3.85 million.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: O Cinema Miami Beach opens November 7 and will host a reception following a screening of the movie Birdman.
Koncept Events, working with client Nutra Blend, collected 215 meals and 35 pounds of food from hotel partners at the “Drive to Feed Kids” event October 22-23.
NEW YORK: Hyatt Times Square has announced the appointment of Marisa Judge as the associate director of events.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
TORONTO: The Recycling Council of Ontario has awarded Exhibition Place the 3R Certified Platinum Level Status. The status is awarded to organizations that have taken a leadership position in waste reduction and diversion.
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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